Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the marketing strategy for YipitData's Investor segment, ensuring alignment with the company's growth goals.

• Discover new avenues to enhance awareness, engagement, pipeline development, customer retention, and expansion efforts.

• Act as the primary marketing liaison for Investor leadership, assisting in the formulation of go-to-market strategies.

• Take charge of significant projects from inception to execution.

• Lead marketing initiatives autonomously while ensuring effective communication across teams.

• Create and oversee multi-channel demand generation campaigns.

• Refine marketing programs to boost engagement, improve lead quality, generate pipelines, and enhance conversion rates.

• Spearhead go-to-market planning and execution for new datasets, products, features, and launches.

• Produce campaign materials, customer communication, and launch strategies to facilitate product adoption.

⛳️ Requirements

• Over 6 years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a similar field.

• Proven track record in planning and executing multi-channel marketing campaigns that yield measurable outcomes.

• Comfortable taking ownership of marketing strategies and working independently with significant autonomy.

• Strong analytical abilities, with experience in performance measurement, result sharing, and translating data into actionable insights.

• Practical experience with Salesforce, Marketo, ON24, Asana, and other relevant marketing platforms.

• Familiarity with marketing operations, including lead lifecycle management, campaign analytics, and attribution.

• Highly organized with excellent project management capabilities, able to juggle multiple priorities effectively.

• Strong communication skills, both written and oral.

• Experience in marketing to the financial services sector, investors, enterprise technology buyers, or data-centric audiences is advantageous.

• Management experience is a plus, but not mandatory.

🏝️ Benefits

• Flexible work hours

• Unlimited vacation

• Generous 401K match

• Parental leave

• Team events

• Wellness and work-from-home budget

• Learning reimbursement

• Equity