Senior Marketing Manager

This is a fully remote position, open to applicants in Ireland.

📋 Description

• In the role of EMEA Senior Marketing Manager, you will be an integral member of our global demand generation team.

• Your objective is to develop a comprehensive demand generation strategy for the EMEA region while innovatively utilizing AI to enhance your effectiveness.

• You will concentrate on creating regional marketing initiatives from inception to execution, aligning them with sales objectives.

• You will become part of an organization that encourages you to challenge conventional methods, utilize AI to transform your role, and work under a manager dedicated to advancing your career.

• Take the lead in the EMEA region by establishing strategic partnerships with cross-functional stakeholders in sales, corporate marketing, and digital marketing to create demand and field marketing programs that drive EMEA pipeline growth.

• Oversee the EMEA forecast, assessing, analyzing, and reporting on the effectiveness of programs.

⛳️ Requirements

• A minimum of 10 years of marketing experience within the EMEA Region.

• A proven history of building demand generation teams and acting as an extension of the Sales organization.

• Proficiency in English (both verbal and written).

• Experience in leading marketing initiatives for a high-tech B2B organization.

• Familiarity with implementing targeted account strategies to facilitate account-based selling.

• Knowledge of customer journeys and sales touchpoints.

• A degree in marketing, communications, or a related field.

• Outstanding time management and organizational abilities.

• A strong critical thinker and problem solver.

• Experience collaborating with Sales/Account Management teams to coordinate, communicate, and execute offers and campaigns.

• Willingness to travel occasionally.

• Expertise in AI-Driven Targeting and Data Enrichment, along with proficiency in marketing automation and CRM tools such as Marketo, Salesforce, Tableau, 6Sense, and Sendoso Qualified.

• Experience in AI-Assisted Personalization: Utilizing tools to customize messaging at scale for distinct buyer personas (technical versus executive).

• Knowledge in AI-Powered Content Repurposing: Quickly adapting content across various platforms (e.g., converting webinars into social media snippets or blogs).

• Capability to craft effective, clear, and context-aware prompts for AI tools (like ChatGPT, Claude, Gemini) to generate high-quality text, images, and marketing material.

🏝️ Benefits

• 25 calendar days of paid vacation.

• Parental Leave: 26 weeks for maternity and 4 weeks for paternity.

• 2 Volunteer Days.

• Bike-to-Work Scheme.

• Health Insurance (for employees and dependents).

• Life Insurance.

• Income Protection.

• Pension Scheme.