Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute a detailed go-to-market strategy for the UNLEASH event in Miami.

• Oversee digital marketing initiatives concentrating on paid social, website, email marketing, and strategic collaborations.

• Utilize data analytics to refine strategies aimed at lead generation, attendee engagement, and revenue enhancement.

• Perform A/B testing and track CPC, CTR, and conversion metrics.

• Incorporate AI technology in the planning and execution of marketing campaigns.

• Establish and manage external partnerships while developing co-marketing efforts.

• Work collaboratively with sales, commercial, content, and operations teams.

• Oversee and refine digital campaigns, content creation, email marketing, social media content, and landing page development.

• Lead cross-functional meetings and adapt strategies based on feedback and performance metrics.

• Manage and allocate the marketing budget and report on marketing expenditures and ROI.

• Discover new marketing channels and opportunities, fostering a culture of continuous improvement.

⛳️ Requirements

• Minimum of 5 years of experience in a marketing role within the events sector.

• Demonstrated success in implementing data-driven marketing strategies.

• Extensive experience in marketing events targeting the American audience.

• Proficient in paid social, email marketing, website optimization, and partnership marketing.

• Strong skills in data analytics and marketing KPI reporting.

• Familiarity with marketing automation, CRM tools, and digital analytics platforms, including Google Analytics, Salesforce, and HubSpot.

• Proven ability to achieve revenue goals and stimulate growth through innovative marketing campaigns.

• Excellent communication skills and ability to build relationships with stakeholders.

• Creative problem-solving skills and a growth-oriented mindset.

• Strong organizational and project management abilities.

• Capability to handle multiple campaigns concurrently.

🏝️ Benefits

• Private Medical Insurance.

• Enhanced Annual Leave.

• Birthday leave: a paid day off.

• Up to 3 Volunteer Days Annually.

• Flexible Working Arrangements.

• Access to World-Class Influencers.

• Paid Sick Leave.

• Compassionate Leave: Up to 10 days off in the event of a bereavement.

• Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.

• Life Assurance Scheme: 4 times your annual salary.

• Employee Referral Scheme: earn rewards.