Senior Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and direct assigned marketing strategies, campaigns, and initiatives for audience engagement.

• Formulate and execute plans aimed at growing and engaging key audiences, enhancing brand visibility, and supporting organizational goals.

• Create or oversee the development of persuasive written content, messaging, and storytelling for campaigns and communications.

• Collaborate with communications, philanthropy, conservation, and leadership teams to implement integrated marketing and communications strategies.

• Act as a strategic partner to internal teams and collaborators, refining approaches, clarifying objectives, and aligning projects with audience and brand strategies.

• Ensure that creative outputs align with organizational positioning, brand standards, and voice across various channels and materials.

• Manage designated budgets, assess results, and propose modifications or corrective strategies.

• Monitor performance and leverage insights to enhance audience engagement, campaign efficacy, and overall impact.

• Independently resolve intricate issues within the program area.

• May coordinate and manage budgets or oversee the daily operations of programs or projects.

• Potentially supervise professional and/or administrative personnel.

• Simplify complex or technical information into clear, engaging content suitable for diverse audiences.

• Collaborate with senior staff, Canadian teams, divisional and global teams, external partners, vendors, and stakeholders to deliver high-quality projects.

⛳️ Requirements

• Bachelor’s degree in a relevant field and at least 7 years of related experience, or an equivalent combination of education and experience.

• Proven experience in managing client and account relationships.

• Demonstrated ability to implement and manage multiple complex projects.

• Experience in negotiating agreements.

• Proficiency in multiple languages is a plus.

• Preference for candidates with multicultural or cross-cultural experience.

• Experience in leading within a team-oriented environment alongside internal and/or external partners.

• Proven ability to translate strategic goals into audience-centered plans, content, and campaigns.

• Strong writing and editing skills for diverse audiences and formats.

• Experience in developing and executing marketing strategies, campaigns, and audience engagement initiatives.

• Ability to creatively conceive and write for various audiences, translating technical or complex information.

• Experience working collaboratively across marketing and communications functions.

• Background in supporting communications or marketing efforts that promote Indigenous rights relations, demonstrating cultural awareness, respect, and sound judgment.

• Practical understanding of current and emerging trends in marketing, audience engagement, digital channels, and content strategy.

• Excellent communication skills with the ability to present ideas persuasively.

• In-depth knowledge of procedures and terminology relevant to the field of experience.

🏝️ Benefits

• Opportunities for career development.

• Flexible working schedules.

• Health care benefits.

• Parental leave.

• Accrued paid time off.

• Life insurance.

• Disability coverage.

• Employee assistance program.

• Additional life and work well-being benefits.

• Supportive work environment centered on health, well-being, and flexibility needs.