Senior Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the integrated marketing strategy for both providers and consumers at ResMed Canada.

• Act as the strategic marketing collaborator for the Canadian commercial leadership team.

• Generate campaign and creative briefs.

• Formulate marketing plans tailored to specific provinces.

• Implement omnichannel programs aimed at enhancing sleep apnea awareness.

• Direct marketing initiatives that support myAir, rePAP, and reSupply.

• Allocate marketing investments and resources efficiently.

• Collaborate with Sales, Product, Digital, and Communications teams.

• Evaluate the performance of marketing campaigns.

• Establish and nurture strong relationships with healthcare professionals and stakeholders.

• Enhance ResMed’s visibility at significant industry conferences.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.

• An MBA is preferred but not mandatory.

• A minimum of 8 years of progressive experience in sales or marketing.

• Proven track record in developing and executing integrated B2B and B2C marketing strategies.

• In-depth understanding of the Canadian healthcare landscape.

• Demonstrated commercial insight and acumen.

• Exceptional communication, stakeholder management, and project leadership abilities.

• Familiarity with various reporting platforms, including Funnel.IO, Veeva Crossix, Asana, and Adobe.

🏝️ Benefits

• Comprehensive medical, vision, dental, and life insurance.

• AD&D insurance.

• Short-term and long-term disability insurance.

• Sleep care management services.

• Health Savings Account (HSA).

• Flexible Spending Account (FSA).

• Commuter benefits.

• 401(k) plan.

• Employee Stock Purchase Plan (ESPP).

• Employee Assistance Program (EAP).

• Tuition assistance.

• Fifteen days of Paid Time Off (PTO).

• Eleven paid holidays plus three floating days.

• Fourteen weeks of primary caregiver leave or two weeks of secondary caregiver leave.