Senior Marketing Manager

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Formulate and implement comprehensive B2B marketing strategies that align with the company's growth objectives.

• Develop and enhance scalable multi-channel lead generation initiatives.

• Accelerate pipeline growth through various channels such as paid media, webinars, email marketing, content marketing, SEO, and optimization of the sales funnel.

• Assist the sales team by planning strategic campaigns and nurturing leads.

• Design and manage marketing materials for webinars, events, and campaigns.

• Continuously enhance campaign performance and conversion rates throughout the customer journey.

• Supervise recruitment marketing campaigns aimed at attracting top talent across Latin America.

• Optimize candidate acquisition funnels and boost campaign performance.

• Enhance initiatives for employer branding.

• Collaborate with recruiting and operations teams to meet hiring objectives.

• Lead, mentor, and develop a team of five direct reports.

• Manage timelines, set priorities, and promote cross-functional collaboration.

• Cultivate a cooperative, high-performance team culture.

• Monitor, analyze, and report on essential marketing metrics and overall campaign effectiveness.

• Leverage data and insights to refine budget allocation and channel performance.

• Enhance marketing reporting systems and operational processes.

• Ensure a strong synergy between marketing activities and business growth targets.

⛳️ Requirements

• Over 5 years of experience in B2B marketing, including managing marketing functions or teams.

• Extensive experience in demand generation and growth of the sales pipeline.

• Proficient in HubSpot (mandatory).

• Experience in managing digital marketing channels such as:

• - Google Ads

• - LinkedIn Ads

• - Meta Ads

• - Email marketing campaigns

• - Webinar campaigns

• Strong analytical skills and expertise in performance optimization.

• Exceptional project management and organizational skills.

• Experience working with U.S.-based companies or clients.

• Outstanding written and verbal communication skills in English.

• Capability to juggle multiple priorities in a fast-paced setting.

• **Preferred Qualifications**

• - Marketing experience in the healthcare sector.

• - Experience in marketing to healthcare providers, clinics, or healthcare operations teams.

• - Recruitment marketing experience.

• - Experience with remote or distributed teams.

• - Background in Revenue Operations or funnel optimization.

🏝️ Benefits

• Compensation: $4,500 USD/month (flexible for exceptional candidates).

• Full-time remote position.

• Working hours aligned with EST/CST business hours.

• Independent contractor position.