Senior Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the marketing strategy for Paved, pinpointing the most impactful opportunities to enhance growth for both advertisers and publishers.

• Generate a qualified pipeline through demand generation, paid acquisition, lifecycle marketing, partnerships, organic growth, and continuous experimentation.

• Create and implement marketing initiatives that strike a balance between long-term strategy and practical execution.

• Oversee the paid acquisition strategy, manage campaign performance, budgets, and optimize conversions.

• Define Paved's content strategy and messaging to ensure that campaigns and marketing materials facilitate customer acquisition, engagement, and revenue growth.

• Design lifecycle marketing programs that enhance onboarding, engagement, retention, and reactivation utilizing tools like Customer.io.

• Manage marketing analytics, attribution, and reporting, leveraging data to assess performance and guide investment decisions.

• Enhance Paved's visibility through search, AI-driven discovery, and other emerging customer acquisition channels.

• Collaborate closely with Sales to enhance lead quality, pipeline performance, and sales enablement.

• Spearhead integrated marketing campaigns while working with Redbrick's Shared Services marketing team to produce content, creative, design, and other marketing assets.

• Assist in the planning and execution of industry events and other marketing initiatives that bolster Paved's brand and generate pipeline.

• Collaborate across Product, Engineering, and Customer Success teams to enhance the customer experience and accelerate growth.

⛳️ Requirements

• At least 5 years of marketing experience in B2B SaaS, AdTech, MarTech, or another rapidly growing technology company, with a solid background in demand generation or growth marketing.

• Familiarity with or a strong understanding of the digital advertising landscape, with knowledge of newsletter advertising or related AdTech markets considered a significant advantage.

• Proven history of achieving measurable business outcomes, such as customer acquisition, pipeline growth, revenue increases, or conversion enhancements.

• Experience in balancing strategic thinking with hands-on execution in a dynamic startup environment.

• Practical experience in managing paid acquisition, attribution, analytics, and optimizing campaigns.

• Familiarity with lifecycle marketing platforms like Customer.io, HubSpot, or similar tools.

• Strong analytical capabilities, particularly with GA4, Looker Studio, or comparable reporting tools.

• An inquisitive mindset regarding AI and its impact on marketing, with a readiness to explore new tools and methodologies.

• Excellent communication and project management skills, with experience collaborating across Product, Sales, Design, and Engineering teams.

• A proactive and resourceful attitude. You are comfortable with ambiguity and driven to create solutions that yield significant business impact.

🏝️ Benefits

• Competitive salary and RRSP matching up to 5%

• Comprehensive extended health benefits for you and your dependents starting from day one

• Generous vacation policy, Wellness Days, and bonus “You Days”

• Meaningful paid parental leave that accommodates all types of families

• Dedicated mental health and Employee Assistance Program support

• Monthly wellness reimbursement and annual sponsorship for running events

• Genuine investment in your development — internal training, mentorship, funding for professional growth, and career advancement opportunities across Redbrick

• Flexible work arrangements and a home office allowance to help you succeed