Senior Marketing Manager

This is a fully remote position, open to applicants in California, +18 more states.

📋 Description

• Lead beneficiary engagement initiatives for MyALEXHealth.

• Develop and oversee social media strategies while managing influencer partnerships.

• Establish collaborations to enhance credibility and visibility.

• Take charge of website ownership and optimization.

• Perform competitive analysis and research.

• Generate marketing materials, including emails and case studies.

• Oversee lead and customer management through Hubspot.

• Track performance metrics and provide insightful reports.

• Ensure adherence to Medicare marketing regulations.

⛳️ Requirements

• Minimum of 8 years of experience in marketing.

• Outstanding writing and communication skills that are both engaging and innovative.

• Demonstrated success in social media, particularly in reaching older adults who prefer not to be referred to as "seniors."

• Ability to make data-informed decisions.

• Creative problem-solving skills.

• Strong collaboration skills and a humble approach.

• Resourcefulness and business insight.

• Willingness to take initiative and be hands-on.

• Experience in healthcare marketing, ideally targeting the 60+ age group (highly desirable).

• Background in working with Carriers or FMOs (highly desirable).

• Knowledge of Medicare products, regulations, and ecosystem (highly desirable).

🏝️ Benefits

• Check out our benefits here!