Senior Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Formulate annual and quarterly marketing strategies that align with business development objectives.

• Discover innovative channels, formats, and tactics to enhance brand visibility and lead generation.

• Stay informed on AI marketing tools and proactively introduce new capabilities to the team.

• Develop the marketing function to serve as a true competitive advantage for the organization.

• Oversee, safeguard, and enhance our brand's voice, tone, and visual identity across all platforms.

• Create and uphold a detailed brand guide that ensures AI outputs remain consistent with brand standards.

• Serve as the brand steward — ensuring every piece of content meets your quality standards, rather than relying on templates.

• Actively seek opportunities to enhance brand positioning within the market.

• Conduct structured weekly sessions with the Managing Director, Chief Revenue Officer, and Directors to elicit strategic insights and content ideas.

• Transform unstructured ideas, discussions, and expertise into polished marketing briefs.

• Utilize Loom recordings, meeting notes, and verbal content from the Executive Leadership Team as foundational material.

• Establish a content capture system that facilitates effortless contributions from busy executives.

• Employ Claude, HubSpot Breeze, and other pertinent AI tools to draft, refine, and customize content at scale.

• Create a prompt library and content templates that yield consistently high-quality outputs.

• Repurpose essential content across LinkedIn, email, case studies, proposals, and thought leadership pieces.

• Review and edit all AI-generated content prior to publication — your name will be associated with everything.

• Plan and implement integrated campaigns across LinkedIn, email, and content marketing.

• Manage HubSpot CRM and marketing automation, including sequences, workflows, lead nurturing, and reporting.

• Utilize LinkedIn Sales Navigator to identify target audiences and support business development outreach.

• Create proposals, capability statements, case studies, and client-facing materials using Canva (or a similar tool), and upload proposals to PandaDoc for signatures.

• Leverage AI to draft content for Sales Managers to review and transmit to clients to advance deals.

• Monitor performance, report results, and continuously optimize strategies based on data.

⛳️ Requirements

• Over 15 years of B2B marketing experience, with considerable time spent in a marketing agency or within the marketing sector of B2B professional services.

• Degree in Marketing, Communications, Business, or a related discipline.

• Experience with technical or professional services businesses is highly valued.

• Proven track record of independently managing multi-channel marketing initiatives, rather than solely as part of a large team.

• Strong expertise in HubSpot CRM.

• Experience with LinkedIn and LinkedIn Sales Navigator.

• Practical experience using Claude (AI tool).

• Proficient in Microsoft Office 365.

• Exceptional written English skills, with clear, precise, and engaging communication abilities.

• Strong editorial judgment and high standards for quality.

• Keen eye for design and ability to create visually compelling content.

• Strategic thinker with a hands-on approach to execution.

• Systems-oriented individual who develops scalable processes and workflows.

• Comfortable working autonomously across time zones with minimal supervision.

• Strong stakeholder management abilities and skill in eliciting input from busy teams.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Professional development opportunities to enhance your skills.

• Flexible working arrangements to promote work-life balance.