Senior Marketing Manager

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Take charge of the creation and implementation of annual and quarterly marketing strategies that align with business objectives and commercial targets within assigned segments.

• Direct intricate, integrated, multi-channel campaigns from strategizing and planning through execution, assessment, and optimization.

• Convert corporate, commercial, and product strategies into marketing initiatives that yield quantifiable business results.

• Independently oversee campaign plans, budgets, timelines, stakeholder coordination, and performance monitoring.

• Collaborate with cross-functional teams, including Commercial, Product Management, Scientific Subject Matter Experts, Regional Marketing teams, and external partners to ensure effective delivery.

• Present campaign strategies, recommendations, and performance insights to senior leadership teams.

• Acquire a profound understanding of customer segments, purchasing behaviors, decision-making processes, and market dynamics.

• Map out customer journeys and ensure marketing initiatives support customers at every stage of the purchasing process.

• Work alongside Product Management and Commercial teams to translate customer requirements and technical capabilities into persuasive value propositions, messaging, and campaigns.

• Utilize market insights, customer feedback, and performance data to continually enhance strategy and positioning.

• Formulate content strategies that promote demand generation, thought leadership, brand visibility, and customer engagement objectives.

• Partner with R&D, Product Management, Commercial teams, and scientific SMEs to produce customer-centric content across various channels.

• Maintain messaging consistency, brand alignment, and content relevance throughout the customer journey.

• Advocate for ProBio's value proposition across campaigns, content, and customer interactions.

• Establish KPIs and success metrics for campaigns and content initiatives.

• Analyze campaign, funnel, and engagement performance to optimize results and enhance ROI.

• Offer recommendations based on performance data, customer insights, and market trends.

• Collaborate with digital marketing teams to consistently enhance customer experiences and the effectiveness of demand generation efforts.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, campaign marketing, product marketing, or content marketing, ideally within life sciences, biotechnology, CDMO, or comparable sectors.

• Demonstrated success in leading complex, integrated, multi-channel marketing campaigns that achieve measurable commercial outcomes.

• Strong strategic planning and project leadership capabilities, with the ability to work autonomously and drive initiatives from conception to execution.

• Proven experience in developing customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.

• Excellent stakeholder management skills, with the capacity to influence and collaborate across commercial, product, scientific, and leadership teams.

• Strong analytical orientation with experience utilizing data and insights to enhance marketing performance.

• Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging senior stakeholders.

• Highly organized and adept at managing multiple priorities in a fast-paced, global environment.

• Experience collaborating with scientific subject matter experts and working within a regulated industry is highly desirable.

• Bachelor's degree required; an MBA or advanced scientific qualification is a plus.

🏝️ Benefits

• Benefits include medical, dental, and vision insurance.

• 401(k) retirement plan with a company match that vests fully on day one.

• Paid parental leave after just three (3) months of employment.

• Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.

• Flexible spending and health savings accounts.

• Life and AD&D insurance.

• Short- and long-term disability coverage.

• Legal assistance.

• Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.

• Commuter benefits.

• Well-being initiatives.

• Peer-to-peer recognition programs.