Senior Marketing Manager

This is a fully remote position, open to applicants in Arizona, +9 more states.

📋 Description

• Collaborate with senior leadership and external marketing agencies to create and implement the CineFi marketing strategy, converting business priorities into cohesive campaigns and programs that enhance awareness, acquisition, engagement, and retention.

• Take ownership of the planning and execution of promotional campaigns throughout the member lifecycle, which includes new member offers, onboarding initiatives, product and service utilization campaigns, and retention strategies.

• Support the CineFi marketing P&L through budget planning, investment prioritization, forecasting, and performance analysis to guarantee efficient resource allocation and solid business results.

• Formulate incentive strategies and targeted offers to boost new member acquisition, deepen engagement, and promote the adoption of key products and services.

• Manage the loyalty and rewards program, which encompasses program strategy, campaign development, optimization opportunities, and measurement of business impact.

• Identify and cultivate business partnership marketing opportunities that broaden reach, enhance member experience, and contribute to growth objectives.

• Set performance targets, monitor campaign and program outcomes, and convert data and insights into recommendations that enhance effectiveness, return on investment, and member value.

• Design and assess A/B and multivariate tests across offers, audiences, creative elements, landing pages, and lifecycle journeys, with the capability to interpret results into optimization suggestions.

• Develop and refine integrated digital marketing programs across paid media, email/CRM, web, social, and partnership channels. Effectively guide external partners and agencies to achieve acquisition, engagement, retention, and product adoption goals.

• Collaborate with cross-functional stakeholders to ensure marketing initiatives are strategically aligned, operationally robust, and executed with excellence.

• Oversee external agencies, consultants, or vendors, which includes setting expectations, managing deliverables and timelines, reviewing work quality, assessing performance, and ensuring alignment with strategy, budget, compliance, and business objectives.

• Continuously assess market trends, member behaviors, and campaign performance to pinpoint opportunities for innovation, optimization, and sustainable growth.

• Compile market trends, member behavior, and campaign data into actionable recommendations, briefs, and business cases for marketing investment decisions.

• Perform other assigned duties.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline required; advanced degree preferred.

• A minimum of 7 years of progressive marketing experience, including significant responsibility for strategy development, campaign leadership, and business performance.

• Expertise in digital marketing and analytics platforms such as Google Analytics, ad platform reporting tools, marketing automation/CRM systems, and dashboarding or data visualization tools.

• Proficiency in campaign measurement, marketing analytics, attribution, and KPI reporting, which includes conversion, CAC, ROAS/ROI, channel performance, and funnel analysis.

• Strong understanding of CRM and lifecycle marketing, which encompasses segmentation, audience targeting, trigger-based campaigns, onboarding, cross-sell, retention, and re-engagement strategies.

• Experience with go-to-market planning, promotional strategy, incentive and offer design, and performance optimization for new products, campaigns, or market launches.

• Background in loyalty and rewards programs, partnership marketing, influencer marketing, and content or channel strategies that bolster brand awareness and member acquisition is highly preferred.

• Familiarity with credit union or banking products and services, applicable marketing and advertising regulations, field-of-membership requirements, and the integration of compliance considerations into campaign planning and execution is preferred.

• Excellent written and verbal communication skills adequate for developing briefs, presenting results, and aligning stakeholders on strategy, priorities, and performance.

• Willingness to travel as needed for meetings, events, partner engagements, and other business-related activities.

• Capability to lift and carry marketing materials or other items weighing up to 25 pounds on an occasional basis.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Flexible work arrangements and remote work options.

• Opportunities for professional development and career growth.

• Generous paid time off and holiday leave.