Senior Marketing Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take charge of and implement the multi-channel acquisition strategy to consistently achieve monthly targets for MQL, SAL, SQL, and Closed Wons across various channels including paid digital, organic/SEO, events, partner channels, and BDR support.

• Create and enhance conversion-centric landing pages on HubSpot and WordPress for paid media campaigns, specific industry verticals, and event follow-ups.

• Oversee paid search campaigns and scale them effectively; lead evaluation and expansion into paid social and other digital channels when the cost-per-SAL justifies the investment.

• Collaborate with content and web development teams to drive AEO/SEO strategy, enhancing organic search presence and minimizing reliance on paid acquisition.

• Establish and maintain a structured testing cadence across landing pages, paid media creatives, email subject lines, CTAs, and messaging to continuously enhance conversion rates.

• Provide weekly channel-level performance reports and monthly/quarterly funnel analyses (including insights narratives) for marketing leadership and cross-functional stakeholders.

• Lead the phased go-to-market launch of Outbound Voice, ZyraTalk’s flagship new capability, encompassing messaging development, asset creation, webinar execution, landing pages, and sales enablement materials.

• Craft business use case narratives that position ZyraTalk (encompassing inbound + outbound + the EverPro ecosystem) as a distinct operational revenue engine.

• Collaborate with PMM to refine competitive positioning as the market (including ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to become more competitive.

• Enhance and manage ZyraTalk’s marketing tech stack in collaboration with Marketing Ops, including HubSpot CRM/MAP configuration, lead capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene.

• Oversee and continually improve business-as-usual programs: TOFU lead cadences, event lead intake processes, and BDR-to-marketing feedback loops.

• Develop dashboards and reporting structures that provide clear, real-time visibility into SAL contributions by channel, CAC, SAL-to-close rates, and MRR pipeline.

• Partner with Marketing Ops, BizOps, and Sales to resolve tech stack issues that hinder pipeline visibility and accurate performance reporting.

• Initiate and manage ZyraTalk’s customer engagement programs to enhance product stickiness and reduce churn.

• Create and implement a 3–6 month evergreen customer onboarding process in collaboration with Product and CX to achieve best-in-class activation rates and decrease early churn.

• Develop cross-sell campaigns aimed at existing ZyraTalk customers for new capabilities (outbound voice) and adjacent EverPro products.

• Manage cross-sell initiatives into EverPro’s existing portfolio to contribute to cross-sell MRR targets in collaboration with Account Managers and BDRs.

⛳️ Requirements

• 7+ years of experience in growth marketing or demand generation, preferably within a SaaS or PLG-focused organization.

• Proven success in driving self-service and/or sales-assisted pipeline, being accountable for revenue outcomes rather than just top-of-funnel volume.

• Hands-on experience in building and optimizing paid search campaigns; familiarity with paid social, SEO/AEO, and conversion rate optimization.

• Proficient in HubSpot (or an equivalent MAP), including email deliverability, lifecycle automation, lead scoring, and attribution setup.

• Strong analytical skills – able to construct a funnel analysis from raw data, pinpoint conversion breakdowns by channel, and translate findings into a prioritized action plan.

• Demonstrated ability to develop go-to-market campaigns for new product features, including messaging, asset creation, channel activation, and performance measurement.

• Experience in managing and facilitating event marketing programs, trade shows, partner events, and webinars, with established lead capture and follow-up processes.

• Capability to work cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without formal authority and coordinating across shared resources.

• Excellent written communication skills – capable of crafting compelling campaign briefs, concise positioning statements, and clear stakeholder updates.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or a hybrid model.

• Ongoing investment in your professional growth and development.

• Immediate access on Day 1 to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Generous and flexible time-off policy (FTO).

• Employee Stock Purchase Program.