Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement ABM campaigns featuring customized messaging, content, and calls to action.

• Communicate our positioning within lifecycle programs with suitable messaging tailored for the audience's specific stage in the customer journey.

• Collaborate with Sales to uphold our segmented target account list and devise strategies for each segment type.

• Ensure that a tracking mechanism is in place for each program to monitor progress, assess success, and develop a playbook for future ABM and lifecycle initiatives.

• Develop and lead our go-to-market strategy for new platform capabilities, including audience targeting, narrative development, launch assets, and sales readiness.

• Coordinate product marketing initiatives and guide all cross-functional teams involved.

• Work alongside Marketing leadership, Science, and Sales to effectively communicate the positioning and narrative for each launch.

• Implement post-launch strategies to enhance adoption, ensuring ongoing communication with the existing customer base is optimized.

• Generate reports in HubSpot to evaluate launch success and identify areas for improvement in future launches.

• Utilize customer and sales feedback to continually refine sales materials such as pitch decks, one-pagers, feature presentations, demo and site visit collateral, and any leave-behind materials required.

• Collaborate with the Sales and Science teams to create customer proofs, including case studies, customer stories, use cases, and user tips to generate interest in the product.

• Analyze customer feedback, market insights, sales input, and Science team findings to craft new marketing messages for testing and market placement.

• Design and implement product marketing experiments targeting message, CTA, format, and audience variables, and clearly define the purpose of each experiment.

• Set parameters to track, measure, and report on experiments, maintaining a consistent flow of market tests to establish a new baseline messaging strategy for the upcoming year.

⛳️ Requirements

• A college degree is required (B.S. or M.S. in science is a plus).

• 5–8 years of experience in marketing (product, content, and/or growth marketing). Previous experience marketing to a pharma/biotech audience within a Life Science B2B company is essential. SaaS experience is a plus.

• Outstanding writing skills and meticulous attention to detail. Ability to communicate effectively with a technical audience and an understanding of the importance of credibility in scientific marketing.

• A demonstrated portfolio of case studies or customer stories.

• Experience in creating sales enablement materials for a thoughtful, multi-stakeholder enterprise sale.

• Comfort in working directly with scientists and technical subject matter experts.

• Preferred experience in account-based marketing; familiarity with HubSpot is an advantage.

• Willingness to travel up to 20%.

🏝️ Benefits

• Drug Hunter offers industry-leading benefits, which include the following:

• - Competitive salary, variable compensation, and equity.

• - Comprehensive medical, dental, vision, and life insurance plans for employees and their dependents, featuring generous coverage from a platinum PPO healthcare plan.

• - Short-term and long-term disability insurance.

• - Coverage for cancer and critical illnesses.

• - Up to 14 weeks of paid parental leave (after one year of tenure) along with a childcare FSA plan.

• - 401(k) plan with employer matching (3-5%).

• - Home office setup stipend for fully remote employees.

• - Support for learning and development.

• - Generous and flexible vacation and leave policies.