Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the roadmap and actively execute strategies across SimpleNursing’s earned and owned marketing channels, which include SEO, content, lifecycle email, landing pages, website experiences, and conversion rate optimization.

• Enhance organic acquisition by recognizing search opportunities, refining existing content, creating high-intent resources, and collaborating with Engineering on technical SEO enhancements.

• Develop and optimize lifecycle programs spanning onboarding, nurturing, promotional, and re-engagement journeys, utilizing student stage, behavior, and engagement signals to craft more relevant experiences.

• Boost conversion rates across landing pages, trial sign-up processes, and content-to-purchase pathways by formulating hypotheses, initiating structured tests, and leveraging results to inform subsequent iterations.

• Examine customer journeys and funnel performance using tools like GA4, Google Search Console, Ahrefs, Hotjar, or Microsoft Clarity, pinpointing where students lose interest and prioritizing enhancements based on business impact.

• Collaborate with Paid Media, Product, Creative, Analytics, Engineering, and external agencies or contractors, while effectively communicating priorities, performance updates, insights, and recommendations to senior stakeholders.

⛳️ Requirements

• A minimum of six years of experience in B2C growth, digital marketing, demand generation, or a related field, demonstrating substantial ownership across earned and owned channels.

• Practical experience in various aspects of the role, including SEO, content marketing, lifecycle email, landing pages, website optimization, and conversion rate optimization.

• A proven record of launching campaigns, experiments, webpages, or customer journeys independently and utilizing measurable outcomes to enhance acquisition, engagement, conversion, or retention.

• Strong analytical skills with the capability to interpret performance data, customer behavior, and testing results into actionable insights and priorities.

• The ability to collaborate effectively with Product, Paid Media, Creative, Analytics, Engineering, and leadership teams, influencing decisions without direct authority.

• Excellent communication skills and executive presence, with the capacity to articulate what you tested, the reasons behind it, the outcomes, and your subsequent recommendations.

• Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally-driven B2C organization is advantageous. Familiarity with nursing education, professional learning, or community-driven acquisition channels like Reddit, as well as experience in high-growth businesses, is also desirable.

🏝️ Benefits

• Play a pivotal role in the growth engine of SimpleNursing and witness the direct impact of your work on student acquisition, engagement, conversion, and retention.

• Engage with the entire customer journey, from the initial discovery of SimpleNursing by nursing students to the experiences that foster their development into engaged customers.

• Transform ideas into reality through content, campaigns, webpages, customer journeys, and experiments instead of being distanced from the execution process.

• Collaborate with talented colleagues across Product, Paid Media, Creative, Analytics, Engineering, and Operations while retaining clear accountability for your channels.

• Join a growing organization where your insights, curiosity, and capacity to identify new opportunities will have a tangible impact.

• Assist future nurses during significant moments in their education and careers through products designed to promote their learning, growth, and success.