Senior Marketing Leader

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Lead the marketing strategy and manage daily execution for both enterprise and SaaS offerings.

• Identify, orchestrate, test, and implement AI tools and methodologies to enhance marketing productivity, campaign execution, content development, and customer insight generation.

• Create clear product and solution positioning, messaging, and value propositions tailored for target customer segments.

• Design and implement account-based marketing programs for enterprise accounts in close collaboration with the sales team.

• Oversee inbound and demand generation initiatives that build a qualified pipeline and facilitate efficient customer acquisition.

• Convert go-to-market priorities into campaigns, content, and programs that foster new business growth and expansion within existing accounts.

• Collaborate closely with sales and account management to enhance alignment across lead generation, conversion, retention, cross-selling, and upselling activities.

• Manage and develop a small marketing team, fostering capability building while maintaining high standards of execution.

• Introduce structure, focus, and prioritization to marketing efforts within a fast-paced, evolving organization.

• Leverage data, market insights, and customer feedback to refine messaging, campaigns, and channel performance.

• Assist the business in enhancing its marketing strategy as it transitions from a smaller operation to a more mature organization.

⛳️ Requirements

• Extensive senior marketing experience in B2B technology, preferably in cybersecurity, end-user computing, or a related complex solution environment.

• Solid experience in account-based marketing, enterprise marketing, and inbound marketing.

• Demonstrated ability to develop positioning and messaging that supports pipeline development and commercial growth.

• Experience in executing campaigns and leading teams; this role is not suited for someone who prefers to direct from a distance.

• Proven track record of collaborating effectively with sales teams and supporting integrated go-to-market execution.

• Demonstrated experience in managing, coaching, and developing team members in a scaling organization.

• Strong commercial understanding of the customer journey, encompassing acquisition, implementation, retention, cross-selling, and upselling.

• Interest in AI and emerging technologies, along with a willingness to explore their potential to enhance marketing effectiveness and workflows.

• Strong understanding of metrics, marketing performance, and practical decision-making based on evidence.

• Exceptional communication skills, sound judgment, and the confidence to engage in challenging conversations constructively.

🏝️ Benefits

• Competitive salary, performance-based bonus, and company pension scheme.

• Fully remote working environment, offering flexibility and autonomy in managing your schedule.

• Generous annual leave policy and a strong emphasis on maintaining a sustainable workload.

• High-impact role with direct access to senior leadership and involvement in commercial decision-making.

• Opportunity to influence marketing strategy across enterprise and SaaS within a growing business.

• Support for professional development, including learning opportunities in AI-enabled marketing and contemporary go-to-market practices.

• Collaborative, international team environment that promotes real ownership and accountability.

• Engage with meaningful challenges in a security-first technology company serving global clients.