Senior Marketing Experiences Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee a pipeline of case studies, customer references, video testimonials, and ROI-driven proof points.

• Collaborate with Customer Success to pinpoint customer narratives and facilitate their production.

• Create modular customer-proof materials, including presentations, quotes, and one-pagers.

• Maintain a well-organized, easily accessible evidence library categorized by industry, use case, and product.

• Act as the main point of contact between the customer community and the Marketing team.

• Design and implement KnowBe4's customer advocacy initiative.

• Identify, recruit, and engage customer champions.

• Establish and manage peer networks and reference programs that support sales cycles.

• Interact with customers through newsletters, community platforms, and regular touchpoints.

• Oversee customer-facing content for KB4-CON and other significant events.

• Recruit, prepare, and coordinate customer panels and speakers.

• Handle speaker logistics, briefing documents, and on-the-day coordination.

• Manage project timelines for event content workstreams across multiple concurrent events and initiatives.

• Gather customer insights, sentiment, and proof points to share with Product, PMM, and Sales teams.

• Work closely with Product Marketing on launches and messaging strategies.

• Collaborate with Sales Enablement to integrate advocacy assets into sales motions.

• Utilize data to guide priorities and enhance customer brand experiences.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.

• Over 5 years of experience in customer marketing, customer advocacy, or a similar role, with proven accountability for review programs and customer evidence pipelines.

• Background in B2B SaaS; experience in the cybersecurity or IT security sector is highly advantageous.

• Demonstrated success in establishing and managing advocacy or reference programs.

• Familiarity with platforms such as G2, Gartner Peer Insights, and TrustRadius.

• Competence in Salesforce and HubSpot or comparable marketing automation tools.

• Experience working collaboratively with Product Marketing, Sales, and Customer Success teams.

• Proficiency in Gmail, Google Docs, and Microsoft Office applications.

• Strategic mindset and disciplined execution skills.

• Exceptional relationship-building abilities with customers.

• Outstanding written communication and storytelling skills for customer engagement.

• Ability to influence cross-functionally.

• Data literacy for monitoring, analyzing, and reporting on program performance.

• Strong project management and organizational capabilities to handle multiple concurrent workstreams.

• Capacity to thrive in a collaborative, cross-team environment.

🏝️ Benefits

• Company-wide bonuses tied to monthly sales goals.

• Bonuses for employee referrals.

• Assistance with adoption expenses.

• Tuition reimbursement for further education.

• Reimbursement for certifications.

• Bonuses for completing certifications.

• A modern, technologically advanced, and enjoyable workplace atmosphere.