Senior Marketing Designer – CPG, eCommerce

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Conceptualize and present design ideas aligned with creative briefs and performance targets.

• Produce both static and motion graphics for Meta advertisements (Facebook/Instagram) tailored for optimal results.

• Create landing pages and on-site materials designed for high conversion rates, focusing on elements like above-the-fold content, hierarchy, and calls to action (CTAs).

• Design packaging and print materials for consumer packaged goods (CPG), including boxes, pouches, labels, displays, and sell sheets.

• Partner with marketing and growth teams to strategize and implement A/B testing on creative elements (ad concepts, hooks, layouts, offers).

• Analyze performance data and utilize it to refine designs, enhancing click-through rates (CTR), conversion rates, and overall funnel effectiveness.

• Suggest innovative creative tests informed by insights, trends, and competitive analysis.

• Operate independently, taking charge of your projects, timelines, and priorities.

• Contribute to and help enhance the visual identity across both digital and print mediums.

• Articulate and justify your design choices to stakeholders, linking them to performance metrics and brand identity.

• Work collaboratively with marketing, e-commerce, and product teams.

⛳️ Requirements

• Over 5 years of professional design experience, particularly in CPG and e-commerce sectors.

• Demonstrated experience in crafting Meta advertisements (Facebook/Instagram) that have been successfully launched and tested on a large scale.

• Practical experience in conversion rate optimization (CRO): Designing landing pages aimed at maximizing conversions.

• Knowledge of A/B testing methodologies and proficiency in working with performance analytics.

• Strong portfolio showcasing CPG projects: Packaging design including 3D mockups, dielines, and print-ready files.

• Experience with print collateral such as point of sale (POS) materials, inserts, and postcards.

• Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and/or Figma.

• Comprehensive understanding of e-commerce processes (product detail pages, landing pages, email graphics, and continuity from ads to landing pages).

• Self-motivated with the ability to manage projects independently without the need for detailed guidance.

• Comfortable working in a dynamic, fast-paced environment focused on testing and learning with a CRO emphasis.

• Excellent communication skills: Capable of articulating the rationale behind design choices in straightforward language, supported by logic and data.

🏝️ Benefits

• Health benefits (medical, dental, vision) and 401k plans available after 60 days.

• Paid time off and paid holidays.

• Paid parental leave.

• Remote work options and an education stipend.

• Monthly store credit for Truvani.