Creative Strategist – DTC Ecommerce

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of the creative strategy for Ajile's ecommerce client portfolio — identifying what is effective, what is losing impact, and what to explore next.

• Analyze performance metrics and translate them into creative guidance.

• Recognize successful elements and those that are becoming stale.

• Pinpoint the next creative opportunity.

• Formulate new hypotheses and prioritize tasks for briefing and testing.

• Ensure a steady flow of creative projects for each account.

• Draft briefs for video advertisements, static ads, landing pages, offer tests, iterations, and fresh angles/hooks.

• Integrate all components across the funnel: customer, awareness phase, hook, angle, offer, creative, landing page, conversion pathway, and client economics.

• Conduct research to discover sharper creative angles using diverse research techniques.

• Serve as the pre-launch quality checkpoint for creative outputs.

• Maintain oversight of the entire pipeline, including researched, briefed, in production, ready for QA, launched, performing, and in need of iteration.

⛳️ Requirements

• Experience in direct-response ecommerce.

• Strong familiarity with Meta advertisements.

• Background working with DTC or ecommerce brands.

• Capability to write clear and concise creative briefs.

• Strong knowledge of hooks, angles, offers, and customer awareness stages.

• Ability to analyze performance data.

• Understanding of how creative elements relate to contribution margin, ROAS, and client economics.

• Capacity to think holistically across ads, landing pages, and offers.

• Strong skills in customer research.

• Excellent written communication skills.

• Comfortable managing multiple client accounts.

• Proactive, resourceful, and willing to delve into details.

• Familiarity with using AI tools like Claude to assist with research, briefing, and workflow.

🏝️ Benefits

• 🏡Remote-First, Flexible Work Model

• 🌍Global Visibility

• 🤝Your Own South African Talent Partner

• 📑Full-time South African Employment Contract

• 🧾HR, Payroll & Taxes are taken care of!