Senior Marketing Campaign Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop integrated demand generation campaigns utilizing events, digital marketing, outbound strategies, content creation, and customer advocacy efforts.

• Work in partnership with the Sales team to create innovative account-based strategies that engage both executive buyers and end users.

• Oversee the execution of campaigns across various channels and evaluate performance in relation to pipeline objectives.

• Continuously assess and enhance campaigns based on engagement metrics and revenue results.

• Take ownership of Fable's event marketing strategy and implementation, encompassing conferences, customer gatherings, executive dinners, webinars, and community events.

• Manage event planning, logistics, sponsorships, budgets, vendor relations, and on-site execution.

• Collaborate with Sales to design pre-event outreach, meeting strategies, and account engagement plans specific to events.

• Represent Fable at events, interacting with prospects, customers, and partners.

• Lead post-event follow-up, reporting, and campaign refinement to optimize pipeline impact and return on investment.

⛳️ Requirements

• 3-5 years of experience in B2B demand generation, integrated marketing, account-based marketing (ABM), or field marketing.

• A passion for planning creative activations for conferences, trade shows, executive events, or customer programs.

• Willingness to travel to conferences and customer events across North America and occasionally internationally.

• Strong curiosity coupled with a problem-solving mindset; you enjoy identifying ways to enhance processes.

• An interest in experimentation and utilizing data for learning purposes.

• Highly organized, with the capacity to manage multiple campaigns and meet deadlines.

• Excellent communication skills and the ability to collaborate effectively across departments, particularly with sales.

• Comfortable working with data and assessing campaign performance metrics.

• Interest in or experience with AI and automation tools to enhance workflows.

• Preferred: Experience with marketing automation, CRM, and AI tools (e.g., HubSpot, Salesforce, Zapier, Clay, Claude, ChatGPT).

• Familiarity with B2B marketing or SaaS environments.

• Experience supporting campaigns through email, social media, or events.

🏝️ Benefits

• Stock options

• Opportunities for career advancement

• Support for professional development

• Health and dental insurance

• Accessibility accommodations