Senior Marketing Analyst, Strategy & Analytics

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Conduct data analysis, construct models, test hypotheses, identify root causes, develop prototypes, predict performance, generate Tableau reports, and write SQL scripts; extracting insights from these data activities to guide marketing decisions.

• Employ descriptive (what occurred) and diagnostic (why it occurred) analytics to formulate specific, actionable recommendations for marketing leadership.

• Establish metrics that are independent, comprehensive, precise, promote desirable behaviors, and align with the company's strategy and objectives.

• Assess and diagnose the performance of SEM, SEO, and Generative AI channels—evaluating spend efficiency, keyword and query performance, organic visibility and share of voice, funnel conversion, and lead value/ROAS—to inform budget allocation and channel strategy.

• Map marketing processes and channel journeys to their associated data flows throughout acquisition, engagement, and revenue generation.

• Proactively recognize and highlight opportunities to enhance efficiency, conversion, revenue generation, client and talent experience, operations, communication, systems & tools, cash usage, etc.

• Collaborate closely with marketing stakeholders, data analysts, and business process owners to facilitate data-driven decision-making, balancing and prioritizing competing requests across various teams.

• Utilize Generative AI tools (including Claude, Gemini, and ChatGPT) to expedite analysis, automate reporting workflows, and assess the increasing influence of AI-driven search and referral channels on marketing performance.

• Develop and sustain marketing data infrastructure from lead acquisition to revenue generation, establishing and integrating Google Analytics, Google Search Console, and Google Ads as necessary.

⛳️ Requirements

• A Bachelor’s degree is mandatory.

• A minimum of 5 years of experience in data analysis, analytics, or business intelligence is essential, with a focus on marketing analytics.

• At least 2 years of experience in general consulting or an analytical operations role is required.

• Proven experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels is essential.

• A strong foundation in math, science, finance, engineering, or statistics, combined with profound business insight is required; advanced degrees and/or an MBA are advantageous.

• Proficiency with BI tools (Tableau, Qlik, PowerBI, etc.) is necessary.

• Strong SQL skills; experience with R, Python, or MATLAB is a plus.

• Practical experience using Generative AI tools such as Claude, Gemini, or ChatGPT to assist with analysis, automation, and reporting.

• Background in exploratory data analysis, prototyping, hypothesis testing, root cause analysis, business process modeling, forecasting, predictive modeling, metric definition, and/or marketing performance measurement.

• Proven track record of connecting data and analytics with marketing strategy, financial performance, and operations to create tangible impact.

• Familiarity with probability and statistics, along with experience in process improvement, is a plus.

• Demonstrated ability to manage diverse stakeholders and juggle multiple, competing priorities in a dynamic environment.

• Capability to convey complex issues in a simple and intuitive manner, and a willingness to challenge assumptions, communicate limitations, and identify blind spots.

• The ideal candidate should possess a strong technical background, particularly concerning marketing data infrastructure and Google products (Google Analytics, Google Search Console, Google Ads), while also being able to master diverse marketing processes.

• Exceptional written and verbal communication abilities.

• Capacity to thrive in a fast-paced, rapidly evolving company and manage a wide range of challenges, deadlines, and diverse contacts.

• You must be an outstanding individual contributor to succeed at Toptal; this role is not just about directing others.

🏝️ Benefits

• This position is remote. Visa sponsorship or assistance is not available.

• Resumes and correspondence must be submitted in English.