Senior Marketing Analyst, Marketing Analytics

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Serve as a strategic analytical partner to the Head of Marketing and Performance Marketing leaders, critically assessing plans and influencing data-driven decisions regarding channel mix and budgeting, which includes analyzing customer acquisition costs, forecasting customer spending, and optimizing marketing channel combinations;

• Oversee the mobile attribution framework for both paid and organic channels, encompassing setup, ongoing maintenance, and quality assurance in platforms like AppsFlyer, Adjust, etc.

• Design, execute, and analyze experiments aimed at assessing incrementality, including holdout tests, geographic experiments, and conversion lift studies, and translate findings into clear, actionable insights.

• Formulate hypotheses, conduct research and A/B testing, and effectively present your findings to emphasize the significance of your insights.

• Evaluate the effects of offline and upper-funnel campaigns (OOH, TV, radio, etc.) on app installs, sign-ups, branded search, and other performance metrics utilizing appropriate analytical methodologies.

• Assist in monitoring existing performance marketing metrics, pinpoint areas needing enhancement, and create new metrics that facilitate decision-making throughout the organization.

• Develop data visualizations and reports that are both informative and easily comprehensible for business and product teams.

• Manage essential data flows in collaboration with the Data Engineering team, from establishing requirements to validating data integrity.

⛳️ Requirements

• At least 3 years of experience in a data/marketing analyst role.

• Extensive hands-on experience with mobile attribution tools such as AppsFlyer, Adjust, or similar, including troubleshooting capabilities.

• Strong comprehension of iOS and Android attribution processes, including SKAN, ATT consent, deferred deep links, and in-app event tracking.

• Proficiency in SQL and relational databases.

• Expertise in data visualization tools, particularly Tableau.

• Proficiency with digital marketing platforms from Meta and Google.

• Familiarity with Python (Pandas, Numpy, Statsmodels, Matplotlib, etc.) is advantageous.

• Experience in designing and executing A/B tests is a plus.

• Experience with LTV forecasting and cohort-based revenue modeling is strongly preferred.

• Strong quantitative abilities and a systematic approach to problem-solving, with the capability to analyze issues, identify root causes, and propose solutions.

• Fluent in English.

🏝️ Benefits

• **Relocation and Employment**

• **We provide the flexibility of remote work from anywhere globally (our schedule aligns with Dubai time), and we are happy to collaborate on an individual relocation plan for you.** Our employees can select a country for registration: currently, these include Armenia, Georgia, Serbia, Poland, and Spain.

• **What you can expect**

• - Flexible working hours, trusting you to allocate sufficient time to excel in your role at hours that suit both you and your team.

• - A work environment that offers autonomy and responsibility from day one.

• - Comfort with the idea that the quality of your work will impact your career trajectory.

• - Participation in the company’s employee stock options program.

• We are committed to fostering an inclusive, high-performing workplace that provides individuals from diverse backgrounds the support necessary to thrive, grow, and achieve their goals (whatever they may be).