Senior Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Measure and analyze performance metrics across email, direct mail, and digital channels — defining appropriate metrics, creating reports, and identifying successful and unsuccessful elements.

• Oversee digital analytics from start to finish, including event tracking and tagging strategies, while collaborating with engineering to ensure accurate data capture across web and app platforms.

• Develop and manage attribution and marketing mix models to assess channel contributions and inform budget distributions within the marketing portfolio.

• Evaluate paid channel performance — including spending efficiency, ROAS, and incrementality — and convert insights into actionable optimization recommendations.

• Design, execute, and interpret A/B and multivariate tests, ensuring robust experiment design, statistical accuracy, and clear result interpretations.

• Set testing standards and create a roadmap of experiments aimed at ongoing enhancements of channel and campaign performance.

• Construct and maintain trustworthy, well-documented data models in Snowflake using dbt and SQL that the marketing team can rely on for reporting and analysis.

• Integrate data from martech and advertising platforms via APIs, consolidating sources into cohesive, analysis-ready datasets.

• Convert analysis findings into structured narratives and provide comprehensive, decision-ready insights and recommendations to senior leadership.

• Collaborate cross-functionally with marketing, engineering, finance, and product teams to ensure alignment on definitions, attribution, and measurement standards.

• Utilize AI tools like Claude to enhance analysis — creating queries, exploring data, summarizing results, and prototyping reporting and internal tools.

• Regularly assess emerging analytics capabilities and suggest adoption where clear value exists.

• Perform additional duties as assigned.

⛳️ Requirements

• 5+ years of experience in marketing analytics, data analytics, or a closely related domain, possessing the skills and technical expertise to operate effectively and independently in this role.

• Proficient in SQL, with the ability to craft complex queries against large datasets.

• Practical experience with Snowflake and dbt (or other comparable cloud data warehousing and transformation tools).

• Demonstrated ability to measure performance in email, direct mail, and digital marketing.

• Familiarity with attribution, marketing mix modeling, and analysis of paid channels.

• Strong understanding of A/B testing principles, including experiment design, sample sizing, significance, and result interpretation.

• Hands-on knowledge of analytics tagging and tracking, as well as the functionality of APIs for data retrieval and integration.

• Basic familiarity with HTML, CSS, and JavaScript — sufficient for understanding tracking implementation, debugging data collection, and collaborating with engineers.

• Proven experience using AI tools like Claude to facilitate analysis, reporting, and workflow automation.

• Exceptional communication skills, with a history of presenting detailed analyses to senior leadership in a clear and actionable manner.

• This is a remote position based in the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

🏝️ Benefits

• A competitive compensation package aligned with leading technology firms.

• The opportunity to work with a remote and accomplished global team.

• Potential for equity participation.

• Unlimited vacation policy with manager approval.

• 16 weeks of fully paid parental leave for delivering parents; 8 weeks of fully paid parental leave for non-delivering parents.

• Comprehensive employer-sponsored healthcare, dental, and vision coverage for you, and 80% coverage for your family; options for Health Savings Account and Flexible Spending Account.

• 401k retirement savings plan.