Marketing Analyst

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Conduct analysis of marketing, sales, and customer data to uncover trends, opportunities, and performance deficiencies.

• Oversee campaign effectiveness and customer interaction across various channels.

• Assess content performance to identify what engages audiences and areas for enhancement.

• Monitor essential marketing metrics such as conversion rates, customer retention, lifetime value, and campaign efficiency.

• Create reports and dashboards that deliver actionable insights to stakeholders.

• Convert data insights into strategic recommendations that enhance marketing effectiveness and business results.

• Assist in the creation, launch, and optimization of email and SMS automation campaigns.

• Contribute to lifecycle marketing efforts, which include welcome flows, nurturing campaigns, post-purchase sequences, win-back strategies, and customer retention initiatives.

• Design and uphold audience segmentation strategies based on customer behavior and engagement metrics.

• Evaluate campaign performance and suggest optimizations based on the outcomes.

• Support testing and continuous enhancement of marketing campaigns.

• Aid in marketing logistics, workflows, and operational procedures.

• Ensure the accuracy of marketing data across various platforms and systems.

• Assist with CRM data migration, organization, cleanup, and ongoing maintenance.

• Guarantee synchronization of customer and marketing data across integrated systems.

• Collaborate with cross-functional teams to enhance marketing processes and automation.

• Utilize HubSpot for managing contacts, lists, workflows, and reporting.

• Leverage Zapier to facilitate integrations and automate business processes.

• Support data management and reporting efforts related to Shopify.

• Help maintain data integrity across marketing and sales platforms.

• Assist in optimizing marketing technology infrastructure and workflows.

⛳️ Requirements

• 2–3 years of experience in Marketing Analytics, Marketing Operations, CRM Management, or Lifecycle Marketing.

• Practical experience with:

• • HubSpot
• • Shopify
• • Zapier

• Strong analytical capabilities and experience in handling marketing and sales data.

• Proficiency in spreadsheets, including pivot tables, formulas, reporting, and data analysis.

• Experience in activating and managing marketing campaigns.

• Experience in CRM data migration, data cleanup, or data management projects.

• Understanding of customer lifecycle marketing and audience segmentation.

• Ability to pinpoint content performance trends and engagement opportunities.

• Excellent organizational skills with a focus on processes.

• Exceptional attention to detail and capability to manage multiple projects simultaneously.

• Strong written and verbal communication skills in English.

• Must reside in Latam.

• **Nice-to-Haves**

• Experience with email and SMS marketing platforms like Klaviyo, Omnisend, or Attentive.

• Experience with e-commerce businesses and strategies for customer retention.

• Familiarity with attribution models and digital marketing performance metrics.

• Experience in constructing dashboards and marketing reports.

• Knowledge of customer journey mapping and best practices in lifecycle marketing.

• Experience with marketing automation tools and their integrations.

• Exposure to paid media reporting and performance analysis.

• Basic SQL, data visualization, or business intelligence capabilities.

• Experience within the beauty industry.

🏝️ Benefits

• Work remotely Monday to Friday, 40 hours a week (no weekends).

• Vacation: 10 business days per year.

• Holidays: 5 National Holidays annually.

• Company Holidays: 5 Company Holidays each year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day).

• Parental Leave.

• Health Care Reimbursement.

• Active Lifestyle Reimbursement.

• Quarterly Home Office Reimbursement.

• Payroll Deduction Purchase Plans.

• Longevity Bonus.

• Continuous Learning Bonus.

• Access to Training and Professional Development Platforms.

• Did we mention it's REMOTE?!!