Senior Marketing Advisor

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Assist in the implementation of Energy & Resources marketing strategies and deliverables alongside the E&R Marketing Business Partner.

• Develop marketing strategies that align with sector objectives, the vision of Clients & Marketing, and overall business growth aspirations.

• Collaborate with E&R teams and the E&R Partner Clients & Marketing Sponsor to create go-to-market strategies.

• Design, initiate, and oversee global and regional campaigns across the UK, US, Europe, and APAC, tailoring them to local cultural and market requirements.

• Create campaign content such as thought leadership pieces, client success stories, videos, webinars, and events.

• Consistently apply Baringa’s brand and AI narrative across all E&R initiatives.

• Facilitate coordination between E&R and the broader Clients & Marketing team, directing work to the relevant experts and contributing to collective planning efforts.

• Leverage audience and market insights to support campaigns aimed at enhancing revenue growth, client acquisition, and market share.

• Recognize Baringa’s strengths and unique selling points to inform objectives, messaging, and audience targeting.

• Oversee campaign lifecycles from planning and execution to analysis and optimization.

⛳️ Requirements

• CIM Diploma qualification or equivalent, or a solid understanding of CIM principles is preferred.

• Additional certifications like HubSpot, Google Analytics, and/or data-driven marketing platforms are advantageous.

• Proven track record of supporting marketing strategies and utilizing data-driven tactics to foster business growth, client engagement, and sales pipeline goals.

• Minimum of 3 years of experience in B2B marketing.

• Established ability to design and implement impactful campaigns with measurable business results.

• Experience in professional services and familiarity with sector-specific challenges is welcomed.

• Strong relationship-building skills and the ability to navigate both internal cross-functional and external partner and supplier stakeholders.

• Excellent influencing abilities and capacity to work across various organizational levels, including senior leadership and sector leads.

• Resilience, adaptability, and a proactive approach to problem-solving.

• Capability to manage personal priorities and coordinate with others while balancing short-term and long-term objectives.

• Exceptional interpersonal, collaboration, written, and verbal communication skills.

• Proficient in creating engaging marketing content, presentations, and audience-specific messaging.

• Confidence in using Martech and marketing analytics tools such as Microsoft Dynamics, Power BI, and Google Analytics or similar platforms.

• Ability to balance strategic focus with detailed execution, planning, organization, and attention to detail.

🏝️ Benefits

• 5 weeks of annual leave, fully available at the beginning of each year.

• 5-Year Recharge benefit: 2 additional weeks of paid leave after 5 years of continuous service.

• Hybrid working policy and flexibility in taking unpaid leave.

• 3 Corporate Responsibility Days per year.

• Annual People Fund / wellbeing fund.

• Baringa Group Profit Share Scheme.

• Reasonable travel expenses for in-person events or occasional office team meetings.

• Inclusive recruitment process with reasonable adjustments provided as needed.