Senior Market Researcher

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete lifecycle of quantitative and mixed-method market research projects, from the initial design phase to delivering executive-ready recommendations.

• Create surveys, sampling strategies, and research methodologies that yield dependable, actionable insights.

• Utilize statistical techniques and AI-assisted workflows to analyze research data, uncovering significant trends, customer behaviors, and market opportunities.

• Integrate market research, customer feedback, UX research, competitive intelligence, and secondary research into thorough perspectives.

• Collaborate with Product Marketing, Product Management, Strategy, Customer Experience, and UX Research teams to convert business inquiries into research plans.

• Present findings and narratives that shape product strategy, messaging, positioning, and go-to-market priorities.

• Oversee external research vendors and panel providers to guarantee high-quality data gathering and project implementation.

• Enhance research methodologies by leveraging AI-driven research tools and adopting emerging best practices.

• Infuse market and customer insights into HubSpot’s product and go-to-market strategy.

⛳️ Requirements

• A minimum of 5 years of experience in Market Research, Customer Insights, Consumer Insights, or a related research field, preferably within B2B SaaS or technology sectors.

• Proficiency in designing and executing quantitative market research, which includes survey methodology, questionnaire creation, sampling, and statistical analysis.

• Familiarity with contemporary research platforms like Qualtrics, QuestionPro, or comparable survey tools.

• Experience in integrating AI technologies such as ChatGPT, Claude, Gemini, or similar tools into research processes.

• Exceptional communication skills to convey complex research findings into straightforward business recommendations.

• Capability to manage multiple simultaneous research projects and prioritize tasks effectively in a dynamic environment.

• Proven experience in fostering collaborative relationships across Product, Marketing, Strategy, UX Research, Customer Experience, and leadership teams.

• Experience in researching CRM, Marketing Technology, Sales/CRM, Customer Service, or related B2B software markets is advantageous.

• Familiarity with AI-native research platforms such as Outset.ai or Panoplai (Glimpse) is a plus.

• Experience managing external research agencies, panel providers, or syndicated research vendors is a bonus.

• Knowledge of building executive dashboards or visualizations is a nice-to-have.

• Awareness of competitive intelligence, market sizing, segmentation, or pricing research is also beneficial.

🏝️ Benefits

• Eligibility for an equity plan that provides restricted stock units (RSUs) for qualifying roles.

• Annual bonus targets available under HubSpot’s bonus plan for eligible positions.

• On-target commission opportunities for qualifying roles.

• Overtime pay eligibility for certain positions.

• Comprehensive benefits and perks designed to support employee growth.

• Flexible work arrangements to accommodate diverse needs.

• Travel accommodations provided as necessary.

• Disability accommodations and support services available.

• Opportunities for in-person events and gatherings for the broader Product team employees.