Senior Market Research Analyst – Product

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee market research initiatives from inception to completion, covering competitive, consumer, labor market, and higher education studies.

• Evaluate labor market trends, enrollment statistics, demographic data, employer demand, and competitive intelligence to pinpoint market opportunities and emerging trends.

• Integrate both quantitative and qualitative insights into practical recommendations for business leaders.

• Create and sustain dashboards utilizing Power BI or Tableau.

• Collaborate with extensive datasets from internal systems and external platforms, including Lightcast, IPEDS, Qualtrics, and various market intelligence tools.

• Convert complex analyses into straightforward visualizations, presentations, and strategic business recommendations.

• Oversee numerous research projects with minimal supervision while continuously seeking ways to enhance research methodologies and reporting.

⛳️ Requirements

• A Bachelor's degree in Business, Market Research, Analytics, Economics, Statistics, or a related discipline.

• A minimum of 5 years of experience in market research, market intelligence, business analytics, or a comparable field.

• Proficiency in developing dashboards using Power BI or Tableau.

• Experience handling large datasets and translating outcomes into business insights.

• Excellent written, verbal, presentation, and project management capabilities.

• Ability to juggle multiple priorities and work collaboratively across both strategic and technical teams.

• Familiarity with Lightcast, IPEDS, Qualtrics, or similar research tools is advantageous.

• Basic knowledge of SQL is a plus.

• Understanding of Databricks or cloud analytics environments is beneficial.

• Experience in higher education, non-traditional skills-based learning, workforce development, consulting, or EdTech is a plus.

• Experience utilizing AI tools to enhance research and analysis is also beneficial.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and training.

• Flexible work arrangements.

• Collaborate with a passionate and innovative team.

• Access to cutting-edge technology and tools.