Senior Manager, US Spanish Growth

📋 Description

• Adapt and customize the BetterHelp product to cater to Spanish-speaking individuals in the US.

• Oversee BetterHelp’s marketing budget focused on the Spanish-speaking demographic.

• Enhance the media strategy and marketing budget across various channels, including Paid Search, Facebook, TikTok, TV, Podcast, and Radio.

• Advocate for the cultural nuances, needs, and preferences of the US Hispanic audience to enable BetterHelp to gain a deeper understanding of the segment.

• Manage the supply and demand equilibrium for Spanish-speaking therapists and clients.

• Leverage data and business cases to support the growth of the Spanish-speaking segment.

• Collaborate and influence cross-functionally and asynchronously with BetterHelp teams, including product, compliance, legal, engineering, clinical operations, and more.

• Create the medium and long-term growth strategy, along with product and marketing localization for Spanish speakers in the US.

⛳️ Requirements

• 7+ years of experience in fast-paced technology, marketing, and/or consulting environments.

• Proficient in Spanish, both written and verbal.

• Strong understanding of US Hispanic consumer attitudes and preferences.

🏝️ Benefits

• Work remotely with regular in-person bonding events sponsored by the company.

• Competitive salary.

• Comprehensive perks program, including free therapy, employee wellness initiatives, and more.

• Outstanding health, dental, and vision insurance coverage.

• 401k plan with employer matching contributions.

• Opportunity to contribute to projects that make a meaningful impact in people's lives.

• Access to any hardware or software that enhances your productivity and satisfaction.

• A fantastic community of colleagues.