Senior Manager, TikTok Shop – D2C Growth

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of TikTok Shop's GMV, ROAS, margin, and growth initiatives.

• Execute GMV Max, Shop Ads, Spark Ads, and Live Shopping strategies.

• Oversee creator, affiliate, and user-generated content programs.

• Establish creator briefs, budgets, commissions, and testing priorities.

• Enhance listings, bundles, coupons, promotions, and merchandising efforts.

• Collaborate directly with TikTok representatives and platform partners.

• Advocate for betas, incentives, and new avenues for growth.

• Monitor account health, compliance, and moderation challenges.

• Manage Shopify merchandising, product detail pages (PDPs), landing pages, and conversion rate optimization (CRO).

• Boost subscription acquisition, retention, and reduce churn.

• Direct Meta paid social strategy and creative testing initiatives.

• Oversee email and SMS flows, campaigns, launches, and retention strategies.

• Create comprehensive reports across TikTok Shop, Shopify, Meta, and customer retention.

• Forecast revenue, spending, inventory signals, and launch requirements.

• Hold agencies accountable for results rather than just activity.

⛳️ Requirements

• Over 5 years of experience in direct-to-consumer (D2C), e-commerce, or digital growth.

• Proven ownership of TikTok Shop.

• Experience in owning or scaling TikTok Shop GMV.

• Strong operational experience with Shopify.

• Familiarity with Meta paid social strategies.

• Experience in email and SMS lifecycle marketing.

• Background in managing agencies.

• Excellent asynchronous writing skills and proficiency in Slack communication.

• Capable of taking ownership of results with minimal process reliance.

🏝️ Benefits

• Health insurance

• Unlimited PTO