Senior Manager, Strategic Customer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement strategic Account-Based Marketing (ABM) initiatives for designated enterprise accounts.

• Collaborate with Sales and Customer Success teams to foster account growth, explore expansion opportunities, and enhance executive engagement.

• Develop marketing strategies and messaging tailored to the Industrial & Energy and Technology, Media & Communications sectors.

• Produce customer-facing thought leadership, case studies, executive content, and industry-specific campaigns.

• Spearhead initiatives for executive engagement, including Customer Advisory Boards, executive briefings, CXO roundtables, and executive events.

• Establish and scale customer advocacy programs featuring references, testimonials, webinars, conference speakers, and success stories.

• Work alongside Product Marketing, Field Marketing, Demand Generation, Marketing Operations, and Analyst Relations to implement integrated customer marketing initiatives.

• Evaluate program effectiveness through metrics such as expansion pipeline, Net Revenue Retention, executive engagement, advocacy production, and strategic account growth.

• Demonstrated accountability for an account-level metric — influencing/sourcing expansion pipeline and NRR contribution — instead of merely focusing on lead volume.

• Proven experience marketing to multi-buying-center accounts across security, IT, cloud, application development, and operational technology.

⛳️ Requirements

• A Bachelor's degree or equivalent professional experience.

• Over 10 years of B2B marketing experience in enterprise software, SaaS, AI, or cybersecurity sectors.

• Proficiency in Customer Marketing, ABM, Enterprise Marketing, or Strategic Field Marketing.

• Track record of success in supporting Enterprise Sales teams and strategic named accounts.

• Experience in creating executive engagement programs and customer advocacy initiatives.

• Strong comprehension of enterprise buying committees and account-based marketing strategies.

• Familiarity with enterprise marketing platforms like Salesforce, Marketo, HubSpot, 6sense, or Demandbase.

• Outstanding communication skills, executive presence, and ability to collaborate across functions.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• Life insurance coverage.

• Short & Long Term Disability benefits.

• Pre-partum, maternity, parental, and medical leave policies.

• Mental Health Wellness Program.

• Adoption Assistance programs.

• Wellness Incentive offerings.

• Pet Insurance options.

• 401(k) plan with company match.

• Paid Time Off.

• 14 Annual Holidays.

• Tuition Assistance programs.

• Employee Resource Groups.