Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers, Women’s Health

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take a pivotal role in defining and influencing the go-to-market strategy for Orthopedics, ASC, and Women’s Health sectors, which includes audience segmentation, prioritization, and the development of value propositions.

• Collaborate with Segment Marketing to convert audience insights and market opportunities into impactful messaging and execution strategies.

• Identify opportunities for growth, market deficiencies, and performance challenges, and propose strategic initiatives that enhance specialty market performance in conjunction with Segment Marketing and commercial teams.

• Create and sustain specialty-specific positioning, messaging, and narrative frameworks tailored for Orthopedics, ASC, and Women’s Health audiences.

• Maintain consistency of messaging across all campaigns, sales materials, customer-facing content, and executive communications.

• Provide Sales and Customer Success teams with specialty-oriented messaging, insights, and tools designed to enhance sales effectiveness and improve win rates.

• Develop high-impact enablement resources such as pitch decks, battlecards, talk tracks, objection handling strategies, and customer proof points.

• Offer actionable market and competitive insights that guide messaging, positioning, sales execution, content creation, and strategic decision-making.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related discipline (MBA is preferred).

• A minimum of 8 years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or similar commercial roles.

• Experience in healthcare technology, healthcare services, SaaS, or healthcare IT is mandatory.

• Prior experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B environments is preferred.

• Proven track record in shaping go-to-market strategies, crafting market-facing narratives, and developing sales enablement content that drives commercial success.

• Strong strategic thinking capabilities with the ability to convert market insights into actionable go-to-market plans.

• Demonstrated ability to influence senior leadership and foster cross-functional alignment within complex, matrixed organizations.

• Outstanding communication skills, including proficiency in executive-level messaging, storytelling, and presentation development.

• Experience in enabling sales teams and enhancing commercial effectiveness.

• Excellent project management and prioritization abilities.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Employee assistance programs

• Tuition assistance

• Commuter support

• Collaborative workspaces