Senior Manager, Social & Community

This is a fully remote position, open to applicants in California, +16 more states.

📋 Description

• Take charge of Crunchbase’s daily social media operations across LinkedIn, X, YouTube, Instagram, Facebook, and new platforms.

• Create and manage a social and editorial calendar that aligns with company goals, industry developments, and timely discussions in the market.

• Produce platform-specific content such as written updates, short videos, carousels, snippets, and visually appealing data-driven materials.

• Discover and highlight unique narratives using Crunchbase data, focusing on startup funding trends, acquisitions, founder achievements, and market changes.

• Define and refine Crunchbase’s social tone to resonate insightfully, engagingly, and credibly with founders, investors, operators, and enterprise clients.

• Keep track of platform trends, audience behaviors, internet culture, and new content formats to pinpoint opportunities for innovation and audience expansion.

• Evaluate content effectiveness, engagement statistics, and competitive movements to continuously enhance strategy and execution.

• Formulate and implement Crunchbase’s community engagement strategy across relevant online platforms and forums.

• Cultivate and sustain Crunchbase’s presence on Reddit through meaningful interaction and audience involvement.

• Manage Crunchbase’s G2 profile, encompassing review collection, responses, reputation oversight, and audience engagement initiatives.

• Identify additional communities, forums, and industry spaces where Crunchbase should play an active role, including Slack groups, Quora, and niche business networks.

• Monitor community discussions to extract insights, customer pain points, recurring themes, and market opportunities to share with internal stakeholders.

• Enhance Crunchbase’s visibility and credibility in online dialogues that influence brand perception and purchasing choices.

• Assist in positioning Crunchbase as a trusted and influential voice in startup, investment, and technology discussions.

• Experiment with innovative content formats, new platforms, and AI-enabled discovery tools to broaden audience reach and interaction.

• Collaborate across departments with Marketing, Communications, Product Marketing, and Revenue teams to synchronize messaging and campaign priorities.

• Contribute to broader brand awareness, thought leadership, and audience expansion initiatives through strategic social and community engagement.

⛳️ Requirements

• Comprehensive understanding of social media strategy, platform dynamics, and best practices for audience engagement on LinkedIn, X, YouTube, Instagram, TikTok, and Reddit.

• Exceptional editorial judgment with the capability to create intelligent, engaging, and platform-specific content.

• Strong written and verbal communication skills, with the ability to tailor tone and messaging to various audiences and channels.

• Practical experience with video production, editing, and content creation tools, including AI-enhanced creative resources.

• Profound understanding of online communities, audience behaviors, and reputation management techniques.

• Ability to swiftly identify trends, emerging narratives, and audience opportunities, translating them into compelling content and engagement strategies.

• Robust analytical skills and experience in interpreting performance metrics, engagement patterns, and competitive insights.

• Capability to balance strategic planning with hands-on execution in a fast-paced environment.

• Strong collaboration and stakeholder management skills across cross-functional teams.

• Comfortable working independently, taking creative risks, and rapidly iterating based on performance and feedback.

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field preferred.

• Over 5 years of experience in social media, community management, content marketing, or similar roles.

• Proven portfolio showcasing content created across multiple platforms, demonstrating audience engagement and strong editorial instincts.

• Experience managing brand presence and audience engagement on various social and community platforms.

• Preferred experience in video editing, short-form content production, and visual storytelling.

• Experience in B2B technology, SaaS, fintech, or data-driven brands is preferred.

• Familiarity with G2, Capterra, or similar review and reputation management platforms is preferred.

• Knowledge of social media management and analytics tools like Sprout Social, Hootsuite, or similar platforms is preferred.

🏝️ Benefits

• Competitive compensation and equity — rewarding you for your contributions and ownership mindset.

• Remote-first flexibility — work primarily from home within our approved states, with opportunities for in-person collaboration.

• Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options).

• Ongoing learning support through generous reimbursement for professional development and skills enhancement.

• 401(k) and Roth plans with an annual financial adviser check-in to assist with future planning.

• Wellness resources — including a monthly stipend for physical and mental health support.

• Work-from-home enablement — internet stipend and home office setup allowance.

• Charitable giving match through our Town Hall awards and community impact initiatives.