Senior Manager, SEO & Content Strategy

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the SEO strategy for Nielsen.com

• Collaborate with Creative and Content teams to develop content that is tailored for human intent and LLM discovery

• Spearhead technical SEO initiatives across WordPress VIP and Webflow

• Establish site architecture, schema markup, and performance specifications in conjunction with Web Ops and Engineering

• Manage and utilize BrightEdge, Screaming Frog, and SEMrush

• Collaborate with Paid Media to create comprehensive SEM strategies

• Integrate SEO efforts with Social and Email marketing channels

• Offer SEO expertise to global international teams

• Perform content audits and identify gaps in strategy

• Educate internal content contributors on tagging, keyword strategies, and AIO best practices

• Facilitate measurable growth in the pipeline for Nielsen.com

⛳️ Requirements

• 4–7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech sectors

• Experience in a matrixed or agency setting is necessary

• Extensive knowledge of WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog

• Demonstrated ability to leverage AI tools in SEO processes, including prompt engineering, AIO strategies, and automated insights

• Solid understanding of traditional technical SEO principles, such as schema, indexing, and site structure

• Outstanding analytical capabilities paired with a test-and-learn approach

• Strong skills in stakeholder management

🏝️ Benefits

• Opportunity for remote work

• Commitment to an equal opportunity and diverse, inclusive workplace

• Work environment that is free from discrimination and harassment