Senior Manager, SEO & Content Strategy

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the SEO strategy for Nielsen.com.

• Collaborate with Creative and Content teams to create content that is optimized for user intent and LLM discovery.

• Oversee technical SEO initiatives across WordPress VIP and Webflow platforms.

• Establish requirements for site architecture, schema markup, and performance in conjunction with Web Operations and Engineering teams.

• Manage and utilize tools such as BrightEdge, Screaming Frog, and SEMrush.

• Collaborate with the Paid Media team to develop comprehensive SEM strategies.

• Integrate SEO efforts with Social Media and Email marketing channels.

• Offer SEO advice to global international teams.

• Perform content audits and identify gap analyses.

• Educate internal content contributors on tagging, keyword strategies, and AIO best practices.

• Propel measurable organic growth and enhance the pipeline for Nielsen.com.

⛳️ Requirements

• 4–7 years of experience in SEO, content strategy, and digital marketing, specifically within the SaaS, data, or tech sectors.

• Experience in matrixed environments or agencies is required.

• In-depth knowledge of WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog.

• Demonstrated experience in leveraging AI tools in SEO workflows, including prompt engineering, AIO strategy, and automated insights.

• Solid foundation in traditional technical SEO practices, encompassing schema, indexing, and site architecture.

• Outstanding analytical skills paired with a test-and-learn approach.

• Strong abilities in stakeholder management.

🏝️ Benefits

• Option for remote work.

• Commitment to an equal opportunity and a diverse, inclusive workplace.

• Work environment that promotes freedom from discrimination and harassment.