Senior Manager, SEM

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Drive the SEM strategy and implementation across various client accounts, primarily utilizing Google Ads and Microsoft Ads.

• Convert client business needs, demand generation, and revenue objectives into effective paid search strategies, campaign frameworks, testing timelines, and quantifiable KPIs.

• Supervise campaign architecture, account organization, keyword strategy, audience targeting, bidding tactics, creative testing, and continuous optimization.

• Manage and project SEM budgets across accounts while monitoring pacing, allocation, CPA, ROAS, pipeline, revenue, conversion volume, and efficiency benchmarks.

• Guide optimization and testing initiatives across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign organization, and new platform capabilities.

• Leverage automation, AI-driven platform features, and advanced bidding approaches to enhance campaign efficiency and scalability.

• Evaluate performance trends and convert campaign data into insights, recommendations, and optimization plans.

• Collaborate with analytics teams on conversion tracking, attribution, reporting, and downstream pipeline or revenue assessment.

• Work alongside strategy, creative, CRM, marketing automation, and additional media teams to seamlessly integrate SEM into demand generation and market entry programs.

• Discover opportunities to broaden SEM initiatives through new campaign types, audiences, platforms, testing methodologies, and complementary media channels.

• Act as a senior day-to-day SEM liaison for clients, leading performance discussions and providing recommendations.

• Ensure that campaign setup, tracking, tagging, reporting, and optimization processes adhere to quality standards.

• Mentor and support SEM team members through workload management, campaign evaluations, coaching, feedback, and skill enhancement.

• Enhance workflows, documentation, quality assurance, and processes for scalable SEM execution.

• Contribute SEM strategies, audits, forecasts, and recommendations to new business proposals, renewals, and account growth opportunities.

• Identify chances to expand existing client relationships.

⛳️ Requirements

• 5+ years of SEM / paid search expertise, including the management of complex campaigns and multiple client accounts.

• Proven B2B SEM experience.

• Advanced practical knowledge of Google Ads and Microsoft Ads.

• Experience in formulating paid search strategies linked to leads, pipeline, revenue, CPA, and ROAS.

• Background in managing substantial paid search budgets, predicting expenditure and performance, and making data-informed allocation suggestions.

• Strong grasp of conversion tracking, attribution, tagging, and performance analysis.

• Familiarity with GA4 and Google Tag Manager.

• Excellent analytical skills with the ability to translate data into actionable insights.

• Experience in developing and leading structured testing initiatives.

• Strong client-facing communication and presentation abilities.

• Experience in an agency or client-service setting, managing multiple priorities.

• Experience in mentoring, reviewing, or supervising junior and mid-level SEM team members.

• Strong skills in cross-functional collaboration.

• Experience collaborating with analytics, creative, strategy, CRM, marketing automation, and account teams.

• Familiarity with CRM platforms, marketing automation tools, and downstream lead, pipeline, or revenue measurement.

• Experience with landing page optimization and principles of conversion rate optimization.

• Google Ads certification is preferred.

• Experience contributing to new business pitches, account growth strategies, or client planning is preferred.

• Must have eligibility to work in the United States or Canada without requiring visa sponsorship.

🏝️ Benefits

• Flexible PTO

• Summer Fridays

• Paid parental leave (up to 16 weeks for birthing parents)

• Closed from Christmas to New Year’s

• Comprehensive medical benefits

• Free premium access to the Calm app

• 401(k) with a 3% company contribution (US Only)

• Life insurance

• Long-term disability coverage

• AD&D coverage

• Professional development fund ($500)

• Continuous learning programs

• Company-provided laptop and accessories

• Monthly Wi-Fi and cell stipend

• ChatGPT Enterprise Access

• Exclusive discounts through Perkopolis