Senior Manager, Sales Development

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead and expand a high-performing BDR organization, focusing on strategic outbound pipeline generation while managing inbound lead processes to ensure top-quality qualification and consistent conversion.

• Establish the long-term vision and strategic direction for the outbound function, aligning initiatives with overarching revenue and go-to-market objectives.

• The BDR organization operates under Sales Leadership, and you will closely collaborate with Account Executives and Sales Managers to create, refine, and implement strategic plays for generating high-quality, conversion-ready pipelines.

• Collaborate with Sales, Marketing, RevOps, and Product teams to create integrated programs that ensure consistent, high-quality lead generation and conversion.

• Foster a data-driven performance culture by developing comprehensive reporting, forecasting, and coaching frameworks.

• Identify and introduce new tools, processes, and workflows to enhance team efficiency and scalability.

• Advocate for cross-functional collaboration and influence key strategic decisions across Go-To-Market teams.

• Serve as a leader-coach: mentor emerging managers, support career growth, and promote a culture of continuous improvement.

• Represent the outbound team's interests to senior leadership, highlighting trends, challenges, and opportunities.

• Own and refine the playbook for scaling teams, territories, and talent within a dynamic growth environment.

• Assist in creating a scalable promotion pathway for top BDRs transitioning to SMB AEs.

⛳️ Requirements

• 5+ years of progressive experience in sales or business development, including 2+ years leading outbound BDR or SDR teams at scale.

• Proven success in guiding teams to consistently meet or exceed pipeline and revenue quotas, with a history of driving year-over-year improvements in metrics.

• Strategic thinker with a solid operational foundation — capable of translating high-level objectives into actionable roadmaps.

• In-depth understanding of outbound sales strategies, metrics, and key indicators of success.

• Strong cross-functional collaborator with experience in influencing stakeholders across Sales, Marketing, and Revenue Operations.

• Proven track record in coaching and developing high-potential individuals and leaders.

• Excellent analytical, communication, and storytelling abilities.

• Comfortable with uncertainty and eager to build in a fast-paced, evolving environment.

• Experience with tools such as Salesforce, Outreach, Gong, and Looker (or similar analytics platforms).

• Bonus: Experience in SaaS, high-growth startups, or industries like procurement, finance, or operations.

🏝️ Benefits

• Flexible working: We are a remote-first organization offering flexible working hours. Work from anywhere within Canada!

• Responsible time off: We adopt a flexible approach to time off; we trust our team to take the necessary time to rest and recharge while remaining accountable to their commitments.

• Extended health benefits: We prioritize our team’s health and well-being by providing a competitive health, vision, and dental package, along with an Employee Assistance Program (EAP) and a health and wellness spending account.

• Community initiatives: We are committed to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.

• Stock options: Everyone has the opportunity to own a part of Procurify through our competitive stock program.