Senior Manager – Revenue Technology, Automation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the platform and campaign execution aspects of AvidXchange’s revenue marketing organization.

• Spearhead the creation and ongoing enhancement of AI-driven marketing automation.

• Manage campaign planning in collaboration with Demand Generation, which includes sequencing, channel distribution, and audience segmentation across Marketo, Artisan, Conversica, and Sendoso.

• Integrate platform performance data, channel capability insights, and AI-driven analytics into the planning process.

• Oversee campaign performance reporting and establish as well as maintain KPIs for each program type.

• Provide monthly performance evaluations to Demand Generation and Revenue Operations leadership, accompanied by actionable recommendations.

• Create and sustain multi-touch attribution models while collaborating with Buyer Operations and Analytics on data structures.

• Direct the strategic deployment and performance of Artisan and Conversica as AI-driven campaign platforms.

• Identify and implement new agentic automation use cases, along with developing frameworks for AI program governance.

• Assess emerging AI marketing tools and propose strategies for adoption, piloting, or deprioritization.

• Administer and govern the marketing technology stack, which includes Marketo, LeanData, Artisan, Conversica, and Sendoso.

• Ensure instance health, database hygiene, privacy compliance, and manage vendor relationships.

• Oversee MQL routing logic, lead-to-account matching, and attribution configuration in LeanData.

• Manage and mentor three direct reports.

• Collaborate with Demand Generation, Revenue Operations, BizApps, and Analytics on data flow, lead routing, and campaign execution standards.

⛳️ Requirements

• At least 6 years of experience in marketing operations or revenue operations.

• Minimum of 4 years in a team management role.

• Extensive hands-on experience with Marketo; Marketo Certified Expert certification is preferred.

• Familiarity with lead routing platforms like LeanData or equivalent.

• Understanding of routing logic, campaign segmentation, and attribution methods.

• Practical experience with AI-driven marketing platforms such as Conversica, Artisan, or similar tools.

• Proven ability to develop or refine lead scoring models and multi-touch attribution frameworks.

• Capability to analyze campaign performance data and effectively communicate insights to marketing leadership.

• Track record of collaborative work with Demand Generation as a strategic partner.

• Comfort with operating in a RevOps-led environment with shared marketing and sales systems governance.

• Ability to lead and develop a team of three direct reports.

🏝️ Benefits

• 18 days of Paid Time Off (PTO).

• 11 holidays (8 recognized by the company and 3 floating holidays).

• 16 hours per year of paid Volunteer Time Off (VTO).

• Competitive healthcare options.

• High Deductible Health Plan option with $0 monthly premium for teammate-only coverage.

• 100% AvidXchange-covered Dental Base Plan.

• 100% AvidXchange-covered Life Insurance.

• 100% AvidXchange-covered Long-Term Disability.

• 100% AvidXchange-covered Short-Term Disability.

• Employee Assistance Program (EAP) offering counseling services, legal and financial consultations, and health advocacy.

• Onsite Health Clinic in partnership with Atrium Health.

• 401(k) match: 100% match on the first 3% of salary, plus a 50% match on the next 2%.

• Parental Leave: 8 weeks fully paid by AvidXchange.

• Discounts available for pet, home, and auto insurance.

• WeeCare Childcare Service.

• Perks at Work discount program.

• Onsite gym fitness center, yoga studio, and basketball court.

• Tuition reimbursement up to the federal maximum of $5,250.

• Flexible hybrid workplace options.

• Free parking available.

• Programs focused on work/life balance and professional development.

• Competitive benefits package.