Senior Manager, Revenue Marketing – Settlement

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the multi-channel growth strategy.

• Identify and rank channels for both B2B and emerging direct-to-consumer initiatives (e.g., LinkedIn, events, email, search, paid social, referrals).

• Allocate resources effectively and make informed, justifiable channel investments.

• Manage diverse audiences while maintaining strategic alignment.

• Develop and experiment with the direct-to-consumer approach.

• Create and execute initial experiments to establish what scalable consumer acquisition entails.

• Discover viable channels, messaging strategies, and customer acquisition cost targets.

• Transform uncertainty into organized learning and direction.

• Convert data into actionable decisions.

• Evaluate funnel performance across various segments and channels.

• Analyze results with a focus on buyer behavior rather than solely on campaign outcomes.

• Keep an experiment roadmap to ensure insights accumulate over time.

• Provide clear, actionable recommendations instead of just reporting.

• Collaborate with Sales to enhance pipeline quality.

• Share insights on lead quality, conversion trends, and customer objections.

• Engage in sales reviews as a strategic collaborator.

• Align marketing strategies with pipeline results, not just top-funnel metrics.

• Ensure high standards in AI-driven execution.

• Review AI-generated campaigns, outreach, and materials for accuracy and audience alignment.

• Determine which processes can be automated and which require human intervention.

• Collaborate with marketing operations to enhance automation and governance practices.

⛳️ Requirements

• 4–7 years of experience in demand generation, growth marketing, or revenue marketing.

• Proven record of enhancing pipeline quality and conversion rates, not merely lead volume.

• Experience in both B2B and consumer/prosumer marketing.

• Ability to thrive in ambiguous, early-stage growth settings.

• Strong analytical capabilities with a knack for translating data into strategic decisions.

• Hands-on experience with HubSpot (reporting, workflows, funnel analysis).

• Excellent communicator who can effectively influence cross-functional teams.

• Nice to Have

• Experience in proptech, fintech, or marketplace sectors.

• Familiarity with B2B2C or dual-sided growth strategies.

• Background in consumer acquisition channels (search, paid social, referral loops).

• Experience in marketing to small businesses or independent professionals.

• Exposure to community-led or product-led growth initiatives.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with up to 4% company match.

• 16 weeks of paid parental leave.

• Flexible Paid Vacation Time Off + 10 Sick Days for exempt positions.

• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt positions.

• Summer & Winter Break (approximately one week each) + 9 holidays annually.

• Healthcare and Dependent Care Flexible Spending Accounts.

• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families).

• $15K Family Building Benefit (lifetime cap).

• Life and Disability Insurance coverage.

• $1,500 Annual Lifestyle Stipend to promote your well-being.