Senior Manager, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the ABM strategy and account intelligence.

• Oversee a named account program targeting lenders, with a focus on top-tier accounts.

• Establish account tiering, engagement strategies, and trigger-based orchestration.

• Analyze behavioral signals and sales feedback to refine targeting and approaches.

• Engage as an active partner in sales reviews, rather than merely a marketing stakeholder.

• Lead channel strategy and investment decisions.

• Define and prioritize channels including paid, email, content syndication, and events.

• Manage budget allocation and make clear, defensible investment choices.

• Coordinate account-level engagement based on intent signals and pipeline stages.

• Continuously adapt strategies based on performance and emerging signal patterns.

• Transform data into actionable decisions.

• Evaluate funnel and account-level performance across various channels.

• Interpret results through the perspective of buyer behavior, beyond just campaign metrics.

• Design and assess experiments focused on messaging, conversion points, and engagement strategies.

• Maintain a structured roadmap for experiments to ensure insights accumulate over time.

• Provide clear, actionable recommendations instead of just reporting findings.

• Collaborate with Sales to enhance pipeline quality.

• Share insights regarding account engagement, conversion indicators, and deal progression.

• Actively participate in pipeline and account reviews as an intelligence partner.

• Assist in defining what constitutes a significant “meeting-ready” signal.

• Align marketing initiatives with pipeline quality and progression rather than solely on activity.

• Ensure excellence in AI-driven execution.

• Review AI-generated campaigns, outreach efforts, and assets for accuracy and relevance to accounts.

• Determine what processes can be automated versus those requiring human oversight.

• Enhance the application of AI throughout the marketing process in collaboration with systems and operations.

⛳️ Requirements

• 4–7 years of experience in demand generation, ABM, or revenue marketing.

• Proven experience managing named-account or enterprise ABM programs.

• Track record of enhancing pipeline quality and conversion rates—not just increasing lead volume.

• Strong analytical abilities to convert data into informed decisions.

• Hands-on experience with HubSpot, including reporting, workflows, and funnel analysis.

• Experience working closely with Sales during pipeline or account reviews.

• Excellent communication skills to influence cross-functional partners.

• Familiarity with ABM platforms such as 6sense, Demandbase, Terminus, etc.

• Background in enterprise SaaS, fintech, or regulated industries.

• Understanding of lengthy, multi-stakeholder sales cycles.

• Experience in designing personalized outreach at scale.

• An AI-native working style in research, experimentation, and reporting.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• 401(k) plan with up to a 4% company match.

• 16 weeks of paid parental leave.

• Flexible Paid Vacation Time Off along with 10 Sick Days for exempt roles.

• Generous Accrued Paid Vacation Time Off plus 10 sick days for non-exempt roles.

• Summer and Winter Break (approximately one week each) along with 9 holidays per year.

• Healthcare and Dependent Care FSA options available.

• HSA Employer Contribution ranging from $75 to $150 for individuals, and $150 to $250 for families.

• $15K Family Building Benefit (with a lifetime limit).

• Life and Disability Insurance coverage.

• A $1,500 Annual Lifestyle Stipend to promote your well-being.