Senior Manager, Retail Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Implement the Commercial Framework (CF) in daily client and business operations, ensuring a systematic and coherent performance strategy.

• Monitor, evaluate, and interpret KPIs, budgets, and performance trends to assist in optimization choices and commercial suggestions.

• Develop performance analyses, justification arguments, and business-case contributions for both internal and client-facing conversations.

• Articulate CF methodologies clearly, including test logic, control group design, and uplift calculations, while collaborating with senior stakeholders as necessary.

• Convert customer strategies and retail priorities into practical performance and retail metrics, with a strong emphasis on execution quality.

• Aid in the transition of traditional offline and print activities to digital retail solutions.

• Work closely with Sales, Marketing, Category Management, Media specialists, and other pertinent stakeholders to ensure alignment in execution and performance monitoring.

• Develop a robust understanding of product assortments, store layouts, trade cycles, and retail dynamics to provide context for analyses and recommendations.

⛳️ Requirements

• 3–5 years of consulting experience, ideally coupled with relevant operational exposure, or 5–8 years in commercially oriented retail or FMCG roles.

• Solid understanding of physical retail, including product assortments, store layouts, trade cycles, and POS logic.

• Experience in areas such as trade marketing, trial marketing, and commercial strategies; additional knowledge in retail media is advantageous.

• Strong analytical abilities, encompassing KPI tracking, budget logic, performance assessment, and data-driven insights.

• Initial experience in applying structured performance methodologies and facilitating commercial decision-making.

• Capacity to work in a structured, detail-oriented fashion in a fast-paced setting.

• Excellent stakeholder management and collaboration capabilities.

• Clear and organized communication skills, including the ability to simplify complex analytical topics.

• High level of ownership for assigned responsibilities and a proactive, hands-on attitude.

• Interest in enhancing work processes, including through automation and AI.

• Fluency in both German and English.

🏝️ Benefits

• Flexible work arrangements