Senior Manager, Performance Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Lead and develop Jump's paid and organic performance strategy.

• Oversee strategy and hands-on implementation across paid search, paid social, display, video, SEO, AEO/GEO, and conversion optimization.

• Manage the entire paid portfolio, including platforms like Google, Bing, LinkedIn, YouTube, Reddit, and new AI advertising platforms.

• Adjust spending and guide buyers through their discovery, education, and purchasing journeys.

• Conduct account audits, eliminate ineffective bids, reduce zero-converting expenditure, and reallocate budgets to high-performing opportunities.

• Ensure visibility in organic search, AI Overviews, ChatGPT, and Perplexity.

• Drive the SEO/AEO strategy with competitor analysis, category gap coverage, long-tail targeting, and AI-discovery content.

• Manage landing pages, conversion pathways, and conversion rate optimization; conduct tests across creatives, audiences, offers, and formats.

• Collaborate with creative teams for performance-ready assets and growth marketing for trial conversions.

• Handle channel-level reporting linked to Salesforce, including spending pace, cost per lead, cost per opportunity, and pipeline per dollar.

• Uphold UTM discipline and attribution standards alongside Marketing Operations.

• Oversee the paid budget and manage agency/vendor relationships.

• Build the performance marketing team as expenditures increase.

• Provide a comprehensive paid account audit, refresh evergreen programs, enhance efficiency and ROAS, test new channels, increase search/AI visibility, and deliver reliable weekly pipeline reports.

⛳️ Requirements

• A minimum of 5 years of experience in performance marketing / paid acquisition at a rapidly growing B2B software organization.

• Proficient in Google Ads, LinkedIn, and Bing with hands-on experience.

• Strong understanding of full-funnel measurement, including UTMs, attribution, CRM-linked reporting (Salesforce), and optimization toward pipeline and ROI.

• Working knowledge of SEO and visibility in the AI era (AEO/GEO).

• Proven track record of testing landing pages, offers, and creatives to achieve measurable conversion improvements.

• Experience in initiating programs and revitalizing underperforming accounts.

• Managed budgets exceeding $1M/year with agency oversight experience.

• Excellent communication skills to justify every dollar spent to executives.

• Experience in Financial Services or Wealth Management is a plus.

• Familiarity with launching YouTube Demand Generation, Reddit, or community-driven paid initiatives is advantageous.

• Knowledge of ABM platforms such as 6sense, Marketo, and intent data is a bonus.

• Legally authorized to work in the United States.

• Must not require, nor will later require, employment visa sponsorship to work legally for the company in the United States.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work opportunities.

• Professional development and training programs.

• Generous vacation and paid time off policy.

• Collaborative and inclusive company culture.