Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Jasper's paid media portfolio management, encompassing LinkedIn Ads and Google Search.

• Oversee campaign structure, audience development, keyword and bidding strategies, budget management, and in-platform optimization.

• Establish and expand OpenAI/ChatGPT advertisements, Google AI Max, and AI-search advertising platforms.

• Conduct structured channel tests with defined success metrics and scale successful initiatives.

• Develop bottom-up budget plans and manage monthly allocations and pacing across various channels and audience segments.

• Shift budget allocations toward campaigns, audiences, and creative strategies that generate qualified pipelines.

• Focus on optimizing for SQLs, SQOs, pipeline, and closed-won revenue instead of lead volume.

• Provide executive-level reporting that links channel performance to overall company impact.

• Build and sustain tiered target-account audiences, planning reach and frequency by tier.

• Launch personalized one-to-one and one-to-few campaigns in collaboration with the Sales team.

• Manage conversion tracking and attribution integrity alongside Marketing Operations and Data Science.

• Oversee CRM-to-platform conversion imports, conversion APIs, and multi-touch attribution efforts.

• Identify and address measurement gaps.

• Collaborate with creative and content teams on ad testing and iteration processes.

• Transform performance data into creative briefs and utilize customer stories, reports, and webinars as campaign fuel.

• Assist in promoting webinars, gated content, and remarketing initiatives.

• Leverage AI tools and automation to enhance campaign analysis, reporting, and execution.

⛳️ Requirements

• A minimum of 5 years of practical B2B performance marketing experience.

• Ideally, experience in a high-growth SaaS environment supporting enterprise or account-led sales processes.

• Extensive in-platform expertise in LinkedIn Ads and Google Ads at a significant scale.

• Experience managing annual budgets in the multi-million dollar range.

• A genuine interest in emerging AI advertising channels.

• Proven history of measuring and optimizing paid programs against pipeline and revenue objectives.

• Ability to communicate the impact of paid programs effectively to leadership.

• Proficient in CRM-integrated conversion tracking.

• Familiarity with HubSpot and Salesforce.

• Knowledge of multi-touch attribution methodologies.

• Strong skills in budget management, forecasting, pacing, and bottom-up planning.

• Excellent analytical skills and comfort in utilizing data to identify issues, prioritize investments, and enhance funnel performance.

• Capacity to implement AI, automation, and emerging technologies to elevate marketing efforts.

• Comfortable managing daily channel operations while also formulating long-term strategies and testing roadmaps.

• Legally authorized to work in the United States.

• At least two years of valid U.S. work authorization.

• Must not require visa sponsorship now or in the future.

🏝️ Benefits

• Comprehensive Health, Dental, and Vision coverage starting on the first day for employees and their families.

• 401(k) program with company matching up to 2%.

• Participation in equity grant programs.

• Flexible Paid Time Off (PTO).

• FlexExperience budget of $900 annually.

• FlexWellness program offering $1,800 annually.

• Generous budget for setting up a home office.

• Annual learning and development stipend of $1,500.

• 16 weeks of paid parental leave.