Associate Director, Paid Social - Performance Media Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development of channel-specific paid social strategies for intricate, multi-channel accounts across platforms such as Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest.

• Act as the primary paid social strategist on a daily basis for the most significant and complex paid media accounts.

• Align strategies with client goals, measurement frameworks, attribution models, and budget levels.

• Oversee the paid social segment of client roadmaps.

• Maintain responsibility for managing the paid social budget, delivering performance, forecasting, and ensuring profitability.

• Suggest strategic adjustments to achieve or surpass KPIs.

• Establish, implement, and refine paid social processes and best practices.

• Ensure the consistent application of Asana, Qontrol, platform QA frameworks, and internal standards.

• Collaborate with Client Partners and activation teams to provide unified paid social strategies.

• Contribute to and approve paid social content for crucial client deliverables.

• Offer strategic consultation throughout the development of presentations and decks.

• Serve as the main escalation point for paid social within the portfolio.

• Address performance issues, prioritization conflicts, and team coordination challenges.

• Build, nurture, and lead high-performing teams.

• Supervise onboarding, delegation, coaching of managers, and foster inclusive team environments.

⛳️ Requirements

• At least 5 years of experience in paid social advertising.

• A minimum of 3 years in client-facing roles, acting as a strategic advisor.

• Demonstrated success in managing and scaling paid social programs for enterprise-level or highly complex accounts.

• Extensive knowledge of paid social platforms and tools, including Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Reddit, etc., as well as analytics solutions.

• Strong analytical abilities to interpret performance data, identify insights, and convert findings into clear, actionable recommendations.

• Experience in leading, managing, and developing teams, with a focus on mentorship, performance enhancement, and career growth.

• Exceptional communication and interpersonal skills, capable of building trust and influencing clients and cross-functional internal partners.

• Proven ability to create a collaborative, inclusive, and high-performing team culture.

• Established expertise in developing and executing strategic paid social plans that align with client goals and drive measurable business growth.

• Strong problem-solving skills and adaptability to navigate changing platforms, market conditions, and client requirements.

• Authorization to work in the U.S., verified through E-Verify and Form I-9.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401k plan with matching.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.

• Equal opportunity, inclusive, and barrier-free workplace.

• Recruitment and workplace accommodations.

• Purpose-driven work at a B Corp-certified company.