B2B Campaign Manager – Enterprise ABM

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the enterprise ABM strategy and its execution for designated enterprise accounts.

• Investigate target organizations, business triggers, operational challenges, and potential campaign angles.

• Develop strategies for account segmentation and targeting.

• Create multi-touch campaigns leveraging email, LinkedIn, content, events, and outbound channels.

• Collaborate with Sales on account strategy, engagement sequencing, and outreach efforts.

• Monitor account-level engagement and convert signals into actionable Sales intelligence.

• Construct company and contact lists using HubSpot.

• Design smart segmentation, workflows, sequences, campaign frameworks, tracking, and attribution.

• Oversee campaign reporting and evaluate performance and its contribution to the pipeline.

• Determine effective strategies and enhance campaigns accordingly.

• Develop top-of-funnel demand-generation campaigns for key enterprise verticals.

• Assist outbound Sales with messaging, account insights, and amplifying campaigns.

• Manage ongoing LinkedIn initiatives targeting specific companies and decision-makers.

• Provide support for paid search and other focused digital channels as needed.

• Facilitate promotion, registration, attendance, and follow-up for webinars, industry events, and customer programs.

• Collaborate with content and design teams to launch campaigns successfully.

• Support SEO and answer-engine optimization efforts.

• Repurpose existing content across various campaigns and channels.

• Utilize AI for account research, campaign creation, personalization, content ideation, workflow automation, marketing analysis, and campaign enhancement.

• Work closely with Sales, Product, and Design teams.

• Achieve measurable outcomes, including marketing-influenced pipeline, engagement of named accounts, sales-accepted opportunities, pipeline creation, event conversion, paid campaign effectiveness, organic growth, attribution quality, and speed to sales conversations.

⛳️ Requirements

• Minimum of 5 years of experience in B2B marketing.

• Advanced practical experience with HubSpot.

• Demonstrated experience in executing ABM campaigns.

• Proven ability to personally build and launch campaigns from start to finish.

• Experience in enterprise B2B environments involving complex, multi-stakeholder sales cycles.

• Strong grasp of marketing attribution and pipeline reporting.

• Ability to collaborate closely with enterprise sales teams.

• Solid commercial judgment and insight into how marketing drives revenue.

• Capable of working independently within a lean, fast-paced team.

• Strong alignment with US East Coast business hours.

• Preferred experience marketing products or services with enterprise deal values of $100K or more.

• Preferred experience with enterprise sales cycles lasting six months or longer.

• Preferred experience marketing to senior operational and technical decision-makers.

• Preferred experience with LinkedIn paid campaigns targeting highly specific B2B audiences.

• Preferred experience in event and webinar campaigns.

• Preferred exposure to SEO/AEO.

• Preferred practical experience in integrating AI into marketing workflows.

• Experience with advanced AI workflows, agents, Claude Code, MCP, or similar tools is beneficial but not essential.

🏝️ Benefits

• Fully remote work arrangement.

• Full-time contractor engagement.

• Established HubSpot infrastructure and marketing systems.

• Internal creative support.

• Opportunity to collaborate with a small, highly skilled global team.

• Significant ownership and autonomy in your role.

• Confidential conversation/application process.