Senior Manager, Pan-Tumor Precision Marketing, BRAFTOVI/MEKTOVI

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Take charge of the alert-triggered, precision non-personal promotion (NPP) strategy, planning, and execution for all BRAFTOVI and BRAFTOVI + MEKTOVI indications.

• Develop and enhance capabilities that connect diagnostic and testing signals to sequenced, near-real-time engagement with healthcare professionals (HCP).

• Convert brand strategy into media and CRM plans in collaboration with the CMO, media partners, CRM leads, HCP Accelerator partners, agencies, and analytics teams.

• Advance the CRC NPP plan through innovative strategies, maximizing net promoter score (NPS) potential.

• Manage KPIs, measurement, and optimization for NPP, media, CRM, and HCP Accelerator initiatives.

• Oversee tactical planning, budget contributions, timelines, creative development, approvals, deployment, and performance evaluations.

• Lead the cross-indication pan-tumor campaign across personal and non-personal promotion.

• Collaborate with indication strategy leads to align pan-tumor initiatives with brand and indication-specific objectives.

• Direct the strategy and execution of the speaker program.

• Align congress strategies and external engagement priorities across various indications.

• Guarantee that field colleagues have compliant materials and aligned pull-through plans; monitor execution and implement necessary adjustments.

• Facilitate cross-functional collaboration among marketing, sales, medical, legal, regulatory, compliance, agencies, analytics, CRM, and other partners.

• Ensure that materials and programs adhere to Pfizer policies and promotional standards.

• Maintain operational discipline across Veeva/PROMPT, GCMA, tactical planning, agency timelines, budgets, and milestones.

• Contribute to operating plans, strategic planning, meetings, agency planning, and other brand initiatives.

⛳️ Requirements

• A Bachelor's degree is required.

• Over 6 years of experience in marketing, customer engagement, omnichannel strategies, strategic planning, analytics, sales, account management, or a related commercial field.

• Proven ability and enthusiasm for AI-enabled marketing innovation and a willingness to take risks.

• Exceptional project management skills, with the ability to manage multiple priorities, stakeholders, timelines, budgets, and deliverables.

• Strong strategic and analytical capabilities, with the ability to translate data and insights into actionable recommendations.

• Capacity to lead strategy through execution in a matrixed environment.

• Excellent verbal and written communication skills, with the ability to influence without authority and engage senior stakeholders.

• Ability to work collaboratively with cross-functional colleagues, agencies, and external partners.

• Strong compliance mindset, with the ability to collaborate with the Review Committee, Legal, Regulatory, Medical, and Compliance teams.

• An MBA, advanced degree, or relevant commercial leadership experience is preferred.

• Experience in the U.S. Oncology marketplace is preferred.

• Experience in non-personal promotion, media, CRM, omnichannel marketing, HCP Accelerator, or digital customer engagement is preferred.

• Familiarity with speaker programs, peer-to-peer education, congress planning, field engagement, or customer-facing execution is preferred.

• Experience with promotional review processes, Veeva/PROMPT, GCMA, agency management, and/or Pfizer commercial operating processes is preferred.

• Candidates must be authorized to work in the U.S. for any employer.

• U.S. work visa sponsorship is not available now or in the future.

• This position requires permanent work authorization in the United States.

🏝️ Benefits

• Relocation assistance may be available based on business needs and/or eligibility.

• Pfizer colleagues have the opportunity to grow and develop their careers.

• An ownership culture that values diversity.

• Opportunity to make a positive impact on the health and lives of millions of individuals.