Senior Manager, Marketing Technology, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, construct, and oversee a centralized marketing data ecosystem utilizing Snowflake, dbt, data ingestion tools, and BI platforms.

• Create and sustain enterprise-wide marketing KPIs, such as customer acquisition cost, ROAS, conversion metrics, lifetime value, attribution models, and revenue performance metrics.

• Guarantee precise tracking and attribution across paid and owned channels by managing pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.

• Develop reporting frameworks and self-service dashboards that enable marketing teams to monitor performance in near real-time.

• Collaborate with marketing leadership to formulate forecasting models, performance targets, budget scenarios, and investment recommendations.

• Drive measurement initiatives including incrementality testing, lift studies, geo-testing, and A/B testing programs.

• Detect data quality issues and implement governance processes to enhance reporting consistency and reliability.

• Convert complex analytical insights into straightforward recommendations for both technical and non-technical stakeholders.

• Work together with data engineering, finance, and marketing teams to harmonize reporting standards and performance measurement methodologies.

⛳️ Requirements

• 5+ years of experience in marketing analytics, marketing operations, or performance measurement.

• 2+ years of hands-on experience managing a cloud data warehouse environment, such as Snowflake.

• Significant experience with dbt and contemporary data modeling practices.

• Profound understanding of paid search, paid social, affiliate marketing, attribution, and conversion tracking.

• Experience in integrating data from advertising platforms, analytics tools, CRM systems, and various marketing technologies.

• Advanced SQL skills are essential.

• Proficiency in Python for analytics is highly preferred.

• Familiarity with Looker, LookML, or similar BI platforms is strongly favored.

• Capability to communicate analytical concepts effectively to executive stakeholders.

• Experience collaborating across multiple brands, business units, or product lines is preferred.

• Background in insurance, financial services, fintech, or other highly regulated industries is advantageous.

🏝️ Benefits

• Full benefits