Senior Manager, Marketing Tech Enablement

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish comprehensive architecture for marketing automation, data management, and AI platforms along with their integrations.

• Convert business requirements into technical specifications, reference architectures, and solution designs.

• Manage platform intake, triage, prioritization, and resolution for requests, incidents, enhancements, defects, and AI-related use cases.

• Collaborate with IT and Data teams on data models, APIs, middleware, identity resolution, and infrastructure.

• Design and oversee RESTful and event-driven APIs.

• Architect cloud-native integrations and scalable batch, streaming, and real-time ingestion pipelines.

• Set standards for monitoring, logging, observability, alerting, security, and governance.

• Ensure platform health across Marketo, Salesforce Marketing Cloud, Salesforce CRM, AEP/RTCDP, Monday.com, and analytics tools.

• Govern documentation, configurations, integrations, automations, releases, data lineage, and API documentation.

• Manage AI governance, including approved use, data classification, disclosure, bias review, audit trails, and automated decision-making.

• Supervise vendor technical deliverables and feature roadmaps.

• Oversee the feature lifecycle from requirements gathering through prioritization, solution development, QA, rollout, and change management.

• Maintain the marketing technology and AI roadmap.

• Build, mentor, and develop the marketing technology team.

• Enhance team AI fluency and promote adoption among cross-functional partners.

• Manage technical capacity, resource allocation, integration demand, budgets, and investment cases.

• Oversee martech and AI implementations to ensure benefit realization.

• Advocate for composable architecture, API-first design, and reusable services.

• Lead AI and machine-learning pilots from inception to production.

• Represent marketing technology with vendors, partners, and industry peers.

• Define AI use cases for campaign planning, personalization, decision-making, and analytics.

• Design AI-assisted workflows that include human review points and governed knowledge sources.

• Partner with Legal, Privacy, Brand, and Security teams on AI requirements.

• Support workflow standards, documentation, and AI training.

⛳️ Requirements

• Bachelor's degree in Information Systems, Computer Science, Engineering, or a related field with 7+ years of experience in marketing technology, CRM integration, or enterprise integration engineering; or 11+ years of equivalent experience in lieu of a degree.

• 3+ years of experience in designing and implementing RESTful APIs, including aspects of authentication, versioning, and governance standards.

• Strong knowledge of HTTP protocols, JSON payload design, and event-driven architecture.

• Proficient in writing technical integration specifications.

• Familiarity with programming languages such as Python, JavaScript/Node.js, or similar.

• Experience in architecting cloud-native integrations utilizing AWS or Azure.

• Knowledge of event streaming platforms like ON24 and Cvent.

• In-depth understanding of data modeling, identity resolution, and CDP architecture.

• Platform expertise in Adobe AEP, Marketo, RTCDP, Target, and Salesforce.

• Demonstrated leadership experience in managing technical teams.

• Excellent executive communication skills.

• Willingness to travel up to 10%.

• Experience with agentic workflow platforms, multi-agent orchestration, or production marketing copilots is a plus.

• Familiarity with Azure AI, AWS Bedrock, and major model providers is a plus.

• Experience with Adobe Experience Platform, Salesforce CRM and Marketing Cloud, or similar real-time orchestration tools is a plus.

• Background in modernizing content supply chains, including DAM and content operations workflows, is a plus.

• Experience in an enterprise B2B or regulated environment with formal change control is a plus.

• Vendor certifications in Adobe, Salesforce, or a major cloud platform are advantageous.

• Hands-on experience with generative or predictive AI in marketing or customer engagement, including prompt design, retrieval grounding, and output evaluation, is a plus.

• Familiarity with AI governance practices is a plus.

🏝️ Benefits

• Annual bonus target of 15% subject to the terms and conditions of the plan.

• Comprehensive benefits package (benefits overview linked).

• Flexible remote work arrangement.

• Support for professional growth and continuous learning.

• Development of AI learning and fluency.

• Collaborative, equitable, transparent, and respectful work environment.