Senior Manager, Marketing and Operations

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and mentor an established Marketing Operations team, focusing on cross-training and developing a robust talent bench.

• Mitigate single-threaded ownership by ensuring essential capabilities are documented, disseminated, and supportable by multiple team members.

• Develop repeatable playbooks, quality assurance checklists, standard operating procedures, and training pathways that enhance execution quality and onboarding processes.

• Provide hands-on guidance in fundamental operational areas, including campaign operations, lead lifecycle management, routing, dashboards, attribution, and workflow automation.

• Enhance the support provided by Marketing Operations to internal stakeholders through improved intake processes, prioritization, service level agreements, and proactive capacity planning.

• Identify shortcomings, bottlenecks, and failure points in existing processes and implement scalable solutions.

• Foster a more proactive operating rhythm with marketing leaders by identifying risks, opportunities, and performance trends before they escalate into issues.

• Ensure rigor in campaign execution, lead management, handoff processes, and data quality, allowing the team to support the business with increased consistency and confidence.

• Own and enhance critical marketing operations workflows across Salesforce, Marketo, and related go-to-market systems.

• Collaborate with RevOps, Enterprise Applications, and Analytics on routing, lifecycle logic, attribution, reporting, and system architecture.

• Support and optimize attribution and performance reporting workflows, leveraging experience with platforms like HockeyStack and similar attribution/reporting solutions while maintaining a platform-agnostic stance.

• Assist in evaluating, implementing, and operationalizing workflow and automation solutions that boost team efficiency and scalability.

• You may occasionally be required to perform tasks outside of your standard working hours.

⛳️ Requirements

• Over 6 years of experience in Marketing Operations, Revenue Operations, go-to-market systems, or related business systems roles.

• More than 2 years of people management, team leadership, or strong player-coach experience in a high-growth setting.

• Extensive hands-on experience with Salesforce and Marketo.

• Strong working knowledge of lead management, lifecycle design, routing, campaign operations, segmentation, and data hygiene practices.

• Experience in attribution and performance measurement, including familiarity with platforms like HockeyStack, Bizible, or similar tools.

• Proven experience in building or enhancing processes, documentation, and operational frameworks that scale execution across teams.

• Strong analytical and problem-solving abilities, with a talent for translating business requirements into clear operational solutions.

• Excellent communication skills and the ability to collaborate effectively with both technical and non-technical stakeholders.

🏝️ Benefits

• Health, dental, vision, short-term disability, and life insurance.

• Paid holidays and time off.

• Fertility treatment benefits.

• 401(k) plan.

• Equity opportunities.