Senior Manager, Marketing Analytics, Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the design, construction, and ongoing management of ISC’s centralized marketing data infrastructure, which includes the Snowflake data warehouse, dbt transformation layer, Fivetran/Airbyte ingestion pipelines, and the creation of Looker BI dashboards that encompass all five retail business units.

• Establish and uphold the canonical KPI framework across the RMT — covering metrics such as CAC, CAC% of Gross Revenue, ROAS, LTV:CAC, CVR (quote-to-bind), impression share, and email revenue attribution — while closely collaborating with the Head of Digital Marketing, business unit leads, and Finance; act as the definitive source for portfolio-level performance measurement.

• Guarantee precise marketing tracking and attribution across all paid and owned channels by overseeing pixel governance, server-side CAPI implementation, GTM configuration, offline conversion pass-back, and call tracking; address attribution gaps that currently hinder value-based bidding and ROAS reporting across the portfolio.

• Create forecasting models, performance objectives, and budget scenario analyses that facilitate data-driven budget reallocations.

• Spearhead the design and execution of incrementality testing programs, which include geo holdout tests, lift studies, and creative A/B test measurements, to verify the genuine incremental effects of marketing expenditures and channel diversification decisions.

• Produce bi-weekly executive marketing summary reports and enable weekly automated reporting at the channel, partner, and campaign levels for the entire RMT; develop self-service analytics capabilities to eliminate the existing 2–3 day reporting lag across the portfolio.

⛳️ Requirements

• A minimum of 5 years of experience in marketing analytics or marketing operations, with at least 2 years in a position that involves direct ownership of a Snowflake (or similar cloud data warehouse) and BI tool environment, with a strong preference for Looker.

• Proven expertise in using DBT for data modeling and transformation, as well as experience in building and maintaining CAC, ROAS, and multi-touch attribution models from raw ad platform data.

• Extensive knowledge of digital marketing measurement across paid search (Google Ads, Microsoft Ads), paid social (Meta CAPI, pixel), and affiliate/aggregator channels; capability to independently diagnose and rectify tracking and attribution issues.

• Practical experience with data ingestion tools (Fivetran, Airbyte, or similar) and managing data pipelines across various source systems, including Google Ads API, Meta Ads API, GA4, CRM/policy systems, and email platforms.

• Strong command of SQL (mandatory); familiarity with Python for analytics is an advantage; LookML experience is highly preferred for developing Looker dashboards and data models.

• Demonstrated ability to translate complex data infrastructure and attribution insights into clear, executive-ready recommendations; experience presenting to VP- or C-level stakeholders within a performance marketing context.

• Experience in a multi-brand or multi-BU environment is strongly preferred; background in insurance, financial services, or other high-CPC/compliance-focused sectors is highly desirable.

🏝️ Benefits

• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows.

• Professional development opportunities.

• Owner Referral Program.

• Work from home reimbursement for remote/hybrid roles.

• Canary emergency financial assistance program.

• Comprehensive medical, dental, and vision coverage.

• Life/AD&D Insurance.

• Confidential Employee Assistance Program.

• Health Savings Account, which includes a company contribution.

• Short-term disability.

• Voluntary benefits such as supplemental accident, critical illness, and hospital insurance.

• Employee discounts.

• 401(k) Plan with company match contribution.

• Additional Wealth Financial Wellness Program.

• Various Time Off Programs.

• 11 company-paid holidays.