Senior Manager, Marketing Analytics – Growth Strategy

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Analyze lead, customer, order, transaction, revenue, and marketing data to uncover trends, risks, and growth opportunities.

• Connect marketing initiatives to metrics such as lead quality, conversion rates, completed orders, revenue, customer acquisition cost, cost per order, and return on investment.

• Oversee attribution, cohort reporting, and performance measurement across various media platforms, website activities, Salesforce, and transaction data.

• Define, establish business logic, and develop methodologies for funnel, channel, and revenue reporting.

• Create forecasts for leads, orders, and revenue.

• Convert complex analyses into executive summaries, business cases, and actionable recommendations.

• Direct the performance media function while integrating analytics, strategy, campaign execution, testing, and optimization.

• Take ownership of the overall performance of paid search and other performance media.

• Set strategies, goals, budgets, priorities, and testing plans for channels.

• Assess media performance and suggest budget reallocations, audience strategies, landing page enhancements, and corrective measures.

• Discover practical applications of AI and automation within marketing analytics, reporting, attribution, forecasting, campaign execution, and customer engagement.

• Automate reporting and marketing operations processes.

• Enhance dashboards, scorecards, alerts, and data documentation.

• Collaborate with Marketing Operations, Salesforce, Product, Technology, and enterprise data teams.

• Establish data privacy, validation, governance standards, and human review of AI-generated analyses.

• Identify and prioritize profitable growth opportunities across various audiences, channels, products, partnerships, and customer experiences.

• Align Marketing, Sales, Operations, Product, and Finance around common funnel definitions, reporting standards, and business outcomes.

• Deliver analyses and recommendations that enhance strategy, investment, execution, or overall business performance.

⛳️ Requirements

• Bachelor's degree or a comparable combination of education and relevant professional experience.

• Five to seven years of pertinent experience, with at least five years in digital marketing.

• Preferred experience in leading substantial analytical initiatives, cross-functional projects, and team members.

• Prepared to operate at a Senior Manager level through strategic influence, executive communication, and ownership of impactful business decisions.

• Strong background in marketing analytics, business analytics, growth strategy, revenue operations, business intelligence, or a related field.

• Capable of analyzing and reconciling data from various systems and imperfect datasets, linking marketing activities to financial results.

• Experience with marketing attribution, cohort analysis, forecasting, customer acquisition costs, and measuring digital campaigns.

• Solid understanding of paid search and performance media, including Google Ads, Microsoft Advertising, and Performance Max.

• Experience in managing employees and leading collaborative teams that integrate analytics, strategy, and campaign execution.

• Proficient with business intelligence and data visualization tools such as Power BI, Tableau, or similar platforms.

• Strong skills in Excel are essential.

• Familiarity with CRM or Salesforce data.

• Experience with AI-enabled analytics, automation, or marketing technology tools is advantageous.

• Understanding of data quality, privacy, governance, validation, and human oversight in the context of AI and automation is important.

• Outstanding executive communication, presentation, cross-functional leadership, and problem-solving abilities.

• Experience in financial services, real estate, title insurance, 1031 exchanges, or other transaction-focused businesses is beneficial but not mandatory.

• Proficiency in SQL, Google Analytics, and marketing automation tools is preferred.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• PTO/paid sick leave

• Employee stock purchase plan

• Inclusive workplace and People First culture

• Equal opportunity employer