Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a detailed lifecycle marketing strategy aimed at engaging, retaining, and expanding our customer base.

• Direct the strategy for all customer-facing communications through email, SMS, and in-app messaging, ensuring a cohesive and personalized experience at every stage of the customer journey.

• Develop and design multi-channel nurture programs that transition prospects from MQL to SQL, customizing content pathways for various stakeholders (IT, procurement, C-suite, end-users).

• Establish automated sequences triggered by specific website behaviors, user actions, and product usage analytics.

• Collaborate with the Events Lead to create seamless pre- and post-event sequences that convert attendees into active pipeline leads.

• Manage the post-sale communications framework to reduce user time-to-value and enhance feature adoption.

• Utilize ABM strategies and product usage insights to execute automated upgrade, cross-sell, and seat expansion campaigns.

• Work with Customer Success to early identify 'at-risk' accounts and implement automated save-campaigns.

• Collaborate with RevOps to categorize target accounts (Tier 1/2/3) and develop lead/account scoring models that direct high-intent prospects to Sales.

• Organize and filter the database to provide hyper-targeted, persona-specific messaging at the precise lifecycle stage.

• Track unsubscribe rates, email deliverability, and overall database fatigue to uphold a strong sender reputation and audience trust.

• Collaborate across Marketing, Sales, and Customer Success to ensure high-value accounts transition smoothly from prospect to customer.

• Dedicate time to thoroughly understand our product offerings, customer challenges, and buyer personas. Transform this insight into hyper-targeted messaging that addresses their daily concerns.

• Maintain a holistic view of every digital interaction a customer has throughout their lifecycle to ensure a consistent brand voice.

⛳️ Requirements

• A minimum of 5 years of specialized experience in lifecycle marketing, email marketing, account-based marketing, or marketing automation (experience in B2B SaaS or ABM/Enterprise environments is highly preferred).

• Extensive hands-on administrative experience with enterprise Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot), with the ability to create complex, branching logic workflows effortlessly.

• A data-driven mindset; you not only monitor open rates but also track click-to-opportunity conversions, pipeline velocity, lifetime value (LTV), and churn effects.

• Familiarity with tools like Salesforce to extract product behavioral data for marketing automation purposes.

• Capacity to deeply understand complex product portfolios and translate customer pain points into highly personalized messaging, bridging the gap between technical execution and customer empathy.

🏝️ Benefits

• Fair, Competitive Pay: We ensure equitable compensation for equal work, utilizing consistent salary bands based on market standards, reviewed annually. Prior salaries, negotiation skills, or fear of conflict do not affect your pay.

• Comprehensive benefits: We provide an inclusive benefits package to promote your overall well-being. Eligibility is contingent on your role and employment status.